{"id":11427,"date":"2023-12-04T18:00:34","date_gmt":"2023-12-04T17:00:34","guid":{"rendered":"https:\/\/www.amec.es\/curs-identitat-i-comunicacio-de-marca-per-a-empreses-industrials-b2b\/"},"modified":"2024-01-18T12:48:17","modified_gmt":"2024-01-18T11:48:17","slug":"curs-identitat-i-comunicacio-de-marca-per-a-empreses-industrials-b2b","status":"publish","type":"page","link":"https:\/\/amec.es\/ca\/curs-identitat-i-comunicacio-de-marca-per-a-empreses-industrials-b2b\/","title":{"rendered":"Curs &#8211; Identitat i Comunicaci\u00f3 de Marca per a empreses industrials B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11427\" class=\"elementor elementor-11427\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6361d131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6361d131\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7659f6fc\" data-id=\"7659f6fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a8d02d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"68a8d02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55076890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55076890\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67c7bfbb\" data-id=\"67c7bfbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca2186f elementor-widget elementor-widget-heading\" data-id=\"5ca2186f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identitat i Comunicaci\u00f3 de Marca per a empreses industrials B2B<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6c40bfe9\" data-id=\"6c40bfe9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf6849f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf6849f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder; background-color: #00ffff;\"> Noves dates 2024!<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">2 de febrer de 9.30 a 11.30h<\/span><\/p>\n<p>9 de febrer de 9.30 a 12.30h<\/p>\n<p>16 de febrer de 9.30 a 12.30h<\/p>\n<p>23 de febrer de 9.30 a 11.30h<\/p>\n<p>Formaci\u00f3 de 10 hores <br \/>Programa en l\u00ednia (amb 40% de descompte per als membres de amec i 20% de descompte per als membres de la AER)<br \/>L&#8217;economia de l&#8217;atenci\u00f3, els mercats globals, la velo\u00e7 innovaci\u00f3, fan que les empreses i marques hagin de moure&#8217;s en un context que \u00e9s canviant i vol\u00e0til, en el qual aconseguir atreure i construir relacions estables amb el p\u00fablic objectiu, \u00e9s clau. Nom\u00e9s aix\u00ed \u00e9s possible mantenir la rellev\u00e0ncia i construir una pres\u00e8ncia i visibilitat estable, que sigui una constant en el context canviant, i que alhora tingui capacitat d&#8217;adaptaci\u00f3 per a continuar connectant amb els p\u00fablics.<\/p>\n<p>El mercat industrial, a m\u00e9s, pot estar extremadament saturat, amb diferents empreses que ofereixen serveis i capacitats similars. Enfront d&#8217;aix\u00f2, el posicionament diferencial, la rellev\u00e0ncia aix\u00ed com la reputaci\u00f3 de marca, s\u00f3n imprescindibles per a existir en la ment dels nostres p\u00fablics objectius.<\/p>\n<p>Com es construeix una percepci\u00f3 de marca atractiva, de confian\u00e7a i solvent? Com es comunica i<br \/>aconsegueix als p\u00fablics?<\/p>\n<p><span style=\"color: #003300;\"><strong>T&#8217;interessa? inscriu-te emplenant el formulari del final d&#8217;aquesta p\u00e0gina<\/strong><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eada8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eada8dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d628a35\" data-id=\"2d628a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d452436 elementor-widget elementor-widget-heading\" data-id=\"7d452436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els objectius d'aquesta formaci\u00f3 s\u00f3n:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a620bec elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"5a620bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-673c774d\" data-id=\"673c774d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd8380e elementor-widget elementor-widget-text-editor\" data-id=\"7bd8380e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Entendre el context actual i a futur, <strong>la import\u00e0ncia del br\u00e0nding<\/strong> i adquirir coneixements per a construir un posicionament diferencial de marca\/empresa clar, s\u00f2lid i amb recorregut.<\/li>\n<li>Adquirir els coneixements b\u00e0sics per a dissenyar una estrat\u00e8gia de comunicaci\u00f3 de la marca: br\u00e0nding.<strong><\/strong><\/li>\n<li>Planificar i executar una <strong>estrategia de comunicaci\u00f3 de la marca.<\/strong> Com. En quins canals. Amb quins recursos. En quins temps.<\/li>\n<li>Alinear de manera coherent l&#8217;estrat\u00e8gia de comunicaci\u00f3 en tots els canals i punts de contacte amb el prospect o client.<\/li>\n<li>Adquirir coneixements b\u00e0sics per a realitzar un seguiment del br\u00e0nding i obtenir learnings que permetin iterar les estrat\u00e8gies.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Quines habilitats obtindrem<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Capacitat per a conceptualitzar<\/li>\n<li>Integrar els coneixements i enfrontar-se a la complexitat del br\u00e0nding<\/li>\n<li>Analitzar i aplicar coneixements espec\u00edfics en la resoluci\u00f3 de problemes en la comunicaci\u00f3 de la marca<\/li>\n<li>Visi\u00f3 transversal de la comunicaci\u00f3 de marca<\/li>\n<li>Valorar els recursos necessaris per a abordar un projecte de comunicaci\u00f3 de marca (br\u00e0nding) <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-536f209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536f209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d7063d6\" data-id=\"d7063d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40237d8 elementor-widget elementor-widget-heading\" data-id=\"40237d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contingut de la formaci\u00f3\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff7a51 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"1ff7a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-23f652f\" data-id=\"23f652f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21a4903 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21a4903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00f2dul 1: Introducci\u00f3 a la identitat de marca<\/p>\n<ul>\n<li>Qu\u00e8 \u00e9s, objectius.<\/li>\n<li>Import\u00e0ncia de la identitat de marca en un entorn B2B<\/li>\n<li>Elements clau<\/li>\n<li>Com construir una s\u00f2lida<br \/>identitat de marca i experi\u00e8ncia de marca : Brand consistency<\/li>\n<\/ul>\n<p>M\u00f2dul 2: Comunicaci\u00f3 de marca: Br\u00e0nding<\/p>\n<ul>\n<li>Qu\u00e8 \u00e9s<\/li>\n<li>Difer\u00e8ncies entre comunicaci\u00f3 de marca B2C i B2B<\/li>\n<li>Per qu\u00e8 \u00e9s essencial en un entorn B2B<\/li>\n<li>Posicionament i rellev\u00e0ncia<\/li>\n<\/ul>\n<p>M\u00f2dul 3: Estrat\u00e8gies de comunicaci\u00f3 de marca<\/p>\n<ul>\n<li>Estrat\u00e8gies de comunicaci\u00f3 efectives<\/li>\n<li>Adaptaci\u00f3 al context B2B<\/li>\n<li>Casos d&#8217;\u00e8xit<\/li>\n<\/ul>\n<p>M\u00f2dul 4: Canals i eines per a la comunicaci\u00f3 de marca<\/p>\n<ul>\n<li>Selecci\u00f3 de canals tradicionals i digitals adequats<\/li>\n<li>\u00das estrat\u00e8gic de cada canal.<\/li>\n<li>Com aprofitar fires i esdeveniments sectorials<\/li>\n<\/ul>\n<p>M\u00f2dul 5: Estrat\u00e8gia de continguts<\/p>\n<ul>\n<li>Import\u00e0ncia de la creaci\u00f3 i distribuci\u00f3 de contingut<\/li>\n<li>Estrat\u00e8gies Lead Nurturing. El Customer Journey.<\/li>\n<li>Tipus de continguts efectius en B2B<\/li>\n<li>Com desenvolupar una estrat\u00e8gia de contingut coherent<\/li>\n<\/ul>\n<p>M\u00f2dul 6: Pla de continguts i calendaritzaci\u00f3<\/p>\n<ul>\n<li>Creaci\u00f3 del pla de continguts<\/li>\n<li>Organitzaci\u00f3 i calendarizatci\u00f3 de les comunicacions \/ publicacions<\/li>\n<li>Coordinaci\u00f3 entre equips: m\u00e0rqueting i vendes<\/li>\n<\/ul>\n<p>M\u00f2dul 7: Mesurament i avaluaci\u00f3 del br\u00e0nding<\/p>\n<ul>\n<li>Definici\u00f3 de KPI\u2019s rellevants<\/li>\n<li>Eines d&#8217;an\u00e0lisis per a avaluar el br\u00e0nding<\/li>\n<li>Interpretaci\u00f3 de resultats i ajustos en l&#8217;estrat\u00e8gia<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b8cd778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b8cd778\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d831178\" data-id=\"2d831178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a909274 elementor-widget elementor-widget-heading\" data-id=\"a909274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formadora\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d0d781 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"59d0d781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746cb3cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"746cb3cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7f2aa198\" data-id=\"7f2aa198\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352dff01 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"352dff01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tIolanda Mora\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tDirectora creativa, brand narrative chief i creadora de continguts. Amb una traject\u00f2ria professional de m\u00e9s de 20 anys en ag\u00e8ncies de publicitat ATL, BTL i ag\u00e8ncies interactives. En els \u00faltims anys, treballant en i per a departaments de comunicaci\u00f3 i m\u00e0rqueting de marques, en l'\u00e0mbit de la comunicaci\u00f3 i continguts de marca per a mercats globals. Experi\u00e8ncia en conceptualitzaci\u00f3 creativa, copywriting, direcci\u00f3 estrat\u00e8gica - creativa, estrat\u00e8gia i gesti\u00f3 de continguts, estrat\u00e8gia de marca i estrat\u00e8gia de comunicaci\u00f3 global 360.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-50e8aa47\" data-id=\"50e8aa47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7169bb\" data-id=\"c7169bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e23ed4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e23ed4e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a64c50\" data-id=\"69a64c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23576698 elementor-widget elementor-widget-heading\" data-id=\"23576698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitxa t\u00e8cnica del programa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253ec5e9 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"253ec5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ac6d47 elementor-widget elementor-widget-spacer\" data-id=\"61ac6d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d469c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50d469c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses membre de <em><strong>amec<\/strong><\/em> disposen d&#8217;un <strong>40% de descompte en el preu<\/strong> i els membres de la AER un 20%)<\/p>\n<p>Membres de amec: 395+21% IVA<\/p>\n<p>Empreses s\u00f2cies de la AER: 525+21% IVA<\/p>\n<p>Empreses no membre: 658 +21% IVA<\/p>\n<p>Nombre m\u00ednim d&#8217;assistents: 7<\/p>\n<p><strong>Pol\u00edtica de cancel\u00b7laci\u00f3: <\/strong><\/p>\n<p>Per a cancel\u00b7lacions realitzades durant els 30 dies abans de l&#8217;inici del taller, es tornar\u00e0 el 75% de l&#8217;import.<\/p>\n<p>Per cancel\u00b7lacions realitzades durant els 15 dies abans de l&#8217;inici del taller, no se&#8217;n tornar\u00e0 l&#8217;import.<\/p>\n<p><strong>amec no gestionar\u00e0 la bonificaci\u00f3 fundae per a aquesta formaci\u00f3 <\/strong><\/p>\n<p>Tens alguna pregunta? contacta amb Raquel Pous &#8211; rpous@amec.es<a style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: #f1f4f8;\" href=\"mailto:rpous@amec.es\"><\/a><span style=\"font-weight: var( --e-global-typography-text-font-weight );\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13e5a5a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13e5a5a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23db2548\" data-id=\"23db2548\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14db2ead elementor-widget elementor-widget-heading\" data-id=\"14db2ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inscriu-te a la formaci\u00f3 Identitat de marca i comunicaci\u00f3 de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139afc37 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"139afc37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb1086 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"1cb1086\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Seg\\u00fcent&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Identitat i comunicaci\u00f3 de marca\" aria-label=\"Identitat i comunicaci\u00f3 de marca\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"11427\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1cb1086\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"amec Positive Industry\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bd2030c elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_bd2030c\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCognoms\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bd2030c]\" id=\"form-field-field_bd2030c\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognoms *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCorreu electr\u00f2nic\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correu electr\u00f2nic *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_c678007 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_c678007\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_c678007]\" id=\"form-field-field_c678007\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4528847 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4528847\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tC\u00e0rrec\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4528847]\" id=\"form-field-field_4528847\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"C\u00e0rrec *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_61c853c elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_61c853c\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e8fon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_61c853c]\" id=\"form-field-field_61c853c\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e8fon (opcional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_6f16e0f elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6f16e0f\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSom socis de l'AER\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Som socis de l&#039;AER\" id=\"form-field-field_6f16e0f-0\" name=\"form_fields[field_6f16e0f]\"> <label for=\"form-field-field_6f16e0f-0\">Som socis de l'AER<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_5d4624f elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"He llegit i accepto les condicions legals\" id=\"form-field-field_5d4624f-0\" name=\"form_fields[field_5d4624f]\"> <label for=\"form-field-field_5d4624f-0\">He llegit i accepto les condicions legals<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identitat i Comunicaci\u00f3 de Marca per a empreses industrials B2B Noves dates 2024! 2 de febrer de 9.30 a 11.30h 9 de febrer de 9.30 a 12.30h 16 de febrer de 9.30 a 12.30h 23 de febrer de 9.30 a 11.30h Formaci\u00f3 de 10 hores Programa en l\u00ednia (amb 40% de descompte per als membres [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6934,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11427","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curs - Identitat i Comunicaci\u00f3 de Marca per a empreses industrials B2B | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/ca\/curs-identitat-i-comunicacio-de-marca-per-a-empreses-industrials-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curs - Identitat i 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