{"id":14426,"date":"2024-03-21T15:16:10","date_gmt":"2024-03-21T14:16:10","guid":{"rendered":"https:\/\/www.amec.es\/masterclass-sostenibilitat-i-gestio-de-la-marca\/"},"modified":"2024-03-21T16:00:41","modified_gmt":"2024-03-21T15:00:41","slug":"masterclass-sostenibilitat-i-gestio-de-la-marca","status":"publish","type":"page","link":"https:\/\/amec.es\/ca\/masterclass-sostenibilitat-i-gestio-de-la-marca\/","title":{"rendered":"Masterclass: sostenibilitat i gesti\u00f3 de la marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14426\" class=\"elementor elementor-14426 elementor-14405\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63d23ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63d23ad4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65a157da\" data-id=\"65a157da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebf7ffd elementor-widget elementor-widget-heading\" data-id=\"ebf7ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Masterclass: sostenibilitat i gesti\u00f3 de la marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c317da6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"3c317da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b68950 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b68950\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39084673\" data-id=\"39084673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5f65da elementor-widget elementor-widget-heading\" data-id=\"2f5f65da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Masterclass: sostenibilitat i gesti\u00f3 de la marca\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1339faf6\" data-id=\"1339faf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de79037 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7de79037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">Quines accions estem duent a terme per ser m\u00e9s sostenibles? Les estem comunicant? <strong>\u00c9s tan important fer aquestes accions com comunicar-les correctament.<\/strong> <strong>Estem vinculant la sostenibilitat a la nostra marca?<\/strong><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\"><strong> <\/strong><\/p>\n<p>Et proposem aquesta masterclass on tractarem els punts seg\u00fcents:<\/p>\n<ul>\n<li><strong>Com construir una narrativa potent vinculada a la sostenibilitat<\/strong> i com comunicar-la mitjan\u00e7ant una identitat corporativa renovada.<\/li>\n<li><strong>Explorar el paper de la sostenibilitat en la construcci\u00f3 d&#8217;una marca<\/strong> s\u00f2lida i duradora.<\/li>\n<li>Identificar oportunitats per desenvolupar una <strong>narrativa de marca que estigui alineada amb els valors i les pr\u00e0ctiques sostenibles de l&#8217;empresa.<\/strong><\/li>\n<li>Analitzar <strong>casos d&#8217;\u00e8xit d&#8217;empreses industrials<\/strong> que han integrat la sostenibilitat a la seva estrat\u00e8gia de marca.<\/li>\n<li>Brindar <strong>eines i t\u00e8cniques per comunicar la narrativa de sostenibilitat<\/strong> mitjan\u00e7ant una identitat corporativa renovada.<\/li>\n<li style=\"list-style-type: none;\"> <\/li>\n<\/ul>\n<h3>Objectiu:<\/h3>\n<p>Ajudar els participants a comprendre com integrar la sostenibilitat a l&#8217;estrat\u00e8gia de marca d&#8217;una empresa industrial i comunicar-la de manera efectiva. <\/p>\n<h3 style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">M\u00e9s informaci\u00f3:<\/h3>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">Masterclass <strong>online<\/strong> <\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\"><strong>D\u00eda: 20 de setembre<\/strong><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\"><strong>Horari: De 10:00 a 11:30<\/strong><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">Contacte: Eva Pahissa- <a href=\"mailto:epahissa@amec.es\">epahissa@amec.es<\/a><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">Preu: Les empreses membres d&#8217;amec disposen d&#8217;un 40% de descompte en el preu i les empreses membres d&#8217;Ascamm i de l&#8217;AER disposen d&#8217;un 20% de descompte:<\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\"><strong>Membres d&#8217;amec: 55 Euros + IVA<\/strong><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">Membres d&#8217;Ascamm i de l&#8217;AER: 70 Euros + IVA<\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">No membres: 90 Euros + IVA<\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify; line-height: normal;\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c511e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c511e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d41a7f\" data-id=\"0d41a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1474642 elementor-widget elementor-widget-heading\" data-id=\"1474642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inscriu-te a la Masterclass: Sostenibilitat i gesti\u00f3 de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9ce3e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"eb9ce3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78848e legales-blanco elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"b78848e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Seg\\u00fcent&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulari - Masterclass Sostenibilitat i gesti\u00f3 de marca\" aria-label=\"Formulari - Masterclass Sostenibilitat i gesti\u00f3 de marca\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14426\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b78848e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"amec Positive Industry\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bfb214a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bfb214a]\" id=\"form-field-field_bfb214a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognoms*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_cbdc095 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_cbdc095]\" id=\"form-field-field_cbdc095\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"El teu correu electr\u00f2nic*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_71f88b7 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_71f88b7]\" id=\"form-field-field_71f88b7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\/Entitat*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_dd56502 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dd56502]\" id=\"form-field-field_dd56502\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"C\u00e0rrec *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_a56bc2d elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_a56bc2d]\" id=\"form-field-field_a56bc2d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e8fon de contacte (opcional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_bb561fc elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Som socis d&#039;Ascamm\" id=\"form-field-field_bb561fc-0\" name=\"form_fields[field_bb561fc]\"> <label for=\"form-field-field_bb561fc-0\">Som socis d'Ascamm<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Som socis de l&#039;AER\" id=\"form-field-field_bb561fc-1\" name=\"form_fields[field_bb561fc]\"> <label for=\"form-field-field_bb561fc-1\">Som socis de l'AER<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_7259d92 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_7259d92]\" id=\"form-field-field_7259d92\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_7259d92\">He llegit i accepto les <a href=\"#\">condicions legals<\/a>*<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7e04e21 elementor-col-100\">\n\t\t\t\t\t<p>Aquest lloc est\u00e0 protegit amb reCAPTCHA i s'apliquen les <a target=\"_blank\" href=\"https:\/\/policies.google.com\/terms\">Condicions<\/a> y el <a target=\"_blank\" href=\"https:\/\/policies.google.com\/privacy\">servei de privadesa<\/a> de Google.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_a4c9a55 elementor-col-100\">\n\t\t\t\t\t* Camps obligatoris\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Masterclass: sostenibilitat i gesti\u00f3 de la marca Masterclass: sostenibilitat i gesti\u00f3 de la marca Quines accions estem duent a terme per ser m\u00e9s sostenibles? Les estem comunicant? \u00c9s tan important fer aquestes accions com comunicar-les correctament. Estem vinculant la sostenibilitat a la nostra marca? Et proposem aquesta masterclass on tractarem els punts seg\u00fcents: Com construir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6934,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-14426","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masterclass: sostenibilitat i gesti\u00f3 de la marca | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/sostenibilidad-y-gestion-de-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterclass: sostenibilitat i gesti\u00f3 de la marca | amec Positive Industry\" \/>\n<meta property=\"og:description\" content=\"Masterclass: sostenibilitat i gesti\u00f3 de la marca Masterclass: sostenibilitat i gesti\u00f3 de la marca Quines accions estem duent a terme per ser m\u00e9s sostenibles? Les estem comunicant? \u00c9s tan important fer aquestes accions com comunicar-les correctament. Estem vinculant la sostenibilitat a la nostra marca? 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