{"id":55261,"date":"2026-03-05T09:27:55","date_gmt":"2026-03-05T08:27:55","guid":{"rendered":"https:\/\/amec.es\/oficina-accelera-pime\/oap-intelligencia-artificial-sota-control-claus-del-reglament-europeu-per-prevenir-riscos-empresarials-2\/"},"modified":"2026-05-04T18:39:23","modified_gmt":"2026-05-04T16:39:23","slug":"oap-intelligencia-artificial-sota-control-claus-del-reglament-europeu-per-prevenir-riscos-empresarials-2-2","status":"publish","type":"page","link":"https:\/\/amec.es\/ca\/oficina-accelera-pime\/oap-intelligencia-artificial-sota-control-claus-del-reglament-europeu-per-prevenir-riscos-empresarials-2-2\/","title":{"rendered":"Intel\u00b7lig\u00e8ncia artificial a l’empresa: com triar b\u00e9 (i on \u00e9s el valor real)"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tL’associaci\u00f3 per l’impuls de la ind\u00fastria internacionalitzada\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Intel\u00b7lig\u00e8ncia artificial a l'empresa: com triar b\u00e9 (i on \u00e9s el valor real)<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La intel\u00b7lig\u00e8ncia artificial ja forma part del dia a dia de moltes empreses. Ha passat de ser una tecnologia emergent a esdevenir una eina operativa que impacta directament en la productivitat, la presa de decisions i la manera de treballar. <\/p>

Tot i aix\u00f2, en un context en qu\u00e8 cada setmana apareixen noves solucions, el principal repte no \u00e9s accedir a la tecnologia, sin\u00f3 entendre on aporta valor real i com aplicar-la amb criteri<\/strong> . Moltes empreses ja han provat eines de IA, per\u00f2 no sempre han aconseguit resultats clars. <\/p>

La difer\u00e8ncia no sol estar en l’eina, sin\u00f3 en l’\u00fas que se’n fa.<\/p>

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M\u00e9s eines no vol dir m\u00e9s valor<\/strong><\/p>

Un dels errors m\u00e9s habituals \u00e9s associar l’adopci\u00f3 d’intel\u00b7lig\u00e8ncia artificial amb la incorporaci\u00f3 de m\u00faltiples plataformes. A la pr\u00e0ctica, les empreses que estan obtenint resultats ho fan de forma molt m\u00e9s enfocada. <\/p>

Comencen amb un cas d’\u00fas concret, apliquen la tecnologia en un proc\u00e9s real \u2013no experimental\u2013 i mesuren el seu impacte en termes de temps, efici\u00e8ncia o qualitat. Aquest enfocament explica perqu\u00e8, malgrat la gran varietat de solucions disponibles, el valor sol concentrar-se en poques eines ben utilitzades. <\/p>

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Quin tipus de IA necessita realment una empresa<\/strong><\/p>

Abans de triar una eina, \u00e9s important entendre que no totes responen a la mateixa necessitat. A grans trets, la intel\u00b7lig\u00e8ncia artificial s’est\u00e0 aplicant a tres nivells dins de l’empresa. <\/p>

En primer lloc, com a suport a la productivitat individual, automatitzant tasques del dia a dia com ara la redacci\u00f3 de correus, l’an\u00e0lisi de documents o la preparaci\u00f3 de propostes. En aquest \u00e0mbit destaquen solucions com ChatGPT o Gemini. <\/p>

En segon lloc, com a part integrada dels processos, incorporant-se directament en eines de treball com a suites ofim\u00e0tiques o sistemes interns. Un exemple clar \u00e9s Microsoft Copilot. <\/p>

Finalment, com a suport per a l’an\u00e0lisi i la presa de decisions, especialment quan es treballa amb grans volums d’informaci\u00f3 o de documentaci\u00f3 complexa. En aquest cas, eines com Claude o Perplexity AI estan guanyant protagonisme. <\/p>

La clau \u00e9s identificar en quin nivell es troba l’empresa i avan\u00e7ar progressivament, en lloc d’intentar abordar-ho tot alhora.<\/p>

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Qu\u00e8 aporta cada eina a la pr\u00e0ctica<\/strong><\/p>

M\u00e9s enll\u00e0 de les capacitats t\u00e8cniques, cada soluci\u00f3 destaca en contextos diferents.<\/p>

ChatGPT s’ha consolidat com una eina vers\u00e0til, especialment \u00fatil per a tasques transversals com ara redacci\u00f3, estructuraci\u00f3 d’informaci\u00f3 o generaci\u00f3 de contingut. La facilitat d’\u00fas la converteix en una porta d’entrada habitual a la intel\u00b7lig\u00e8ncia artificial. <\/p>

Claude destaca en entorns on es requereix profunditat i coher\u00e8ncia, com ara l’an\u00e0lisi de documents extensos o l’elaboraci\u00f3 de continguts complexos.<\/p>

Gemini aporta valor principalment per la seva integraci\u00f3 a l’entorn de treball, permetent automatitzar tasques directament en eines com el correu o els documents compartits.<\/p>

Microsoft Copilot t\u00e9 un impacte directe a la productivitat quan hi ha processos estructurats, especialment en tasques com l’an\u00e0lisi en Excel o la generaci\u00f3 d’informes.<\/p>

Per la seva banda, Perplexity AI \u00e9s especialment \u00fatil en contextos de recerca i an\u00e0lisi, en oferir respostes basades en fonts verificables.<\/p>

A la pr\u00e0ctica, no es tracta tant d’escollir una \u00fanica eina, sin\u00f3 d’entendre quina encaixa millor en cada proc\u00e9s.<\/p>

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Cost davant d’impacte<\/strong><\/p>

Un dels factors que ha impulsat l’adopci\u00f3 de la intel\u00b7lig\u00e8ncia artificial n’\u00e9s l’accessibilitat. La majoria d’aquestes eines tenen plans al voltant dels 20 o 30 euros mensuals per usuari, cosa que redueix la barrera d’entrada. <\/p>

Tot i aix\u00f2, el cost real no est\u00e0 en la subscripci\u00f3, sin\u00f3 en el seu \u00fas efectiu. Moltes empreses incorporen eines que amb prou feines utilitzen, mentre que altres aconsegueixen retorns clars amb aplicacions molt concretes. <\/p>

El factor diferencial no \u00e9s el preu, sin\u00f3 la capacitat d’integrar la tecnologia a la feina di\u00e0ria.<\/p>

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On est\u00e0 funcionant realment<\/strong><\/p>

Els casos m\u00e9s habituals d’\u00e8xit no responen a grans projectes, sin\u00f3 a aplicacions molt concretes dins de l’operativa de l’empresa.<\/p>

S’est\u00e0 utilitzant intel\u00b7lig\u00e8ncia artificial per preparar ofertes comercials en menys temps, analitzar mercats i competidors, generar contingut t\u00e8cnic o comercial, donar suport a l’atenci\u00f3 al client o automatitzar tasques de reporting intern.<\/p>

En tots aquests casos hi ha un patr\u00f3 com\u00fa: la intel\u00b7lig\u00e8ncia artificial no substitueix el proc\u00e9s, sin\u00f3 que ho accelera i ho millora.<\/p>

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Limitacions i riscos<\/strong><\/p>

Tot i el seu potencial, aquestes eines tamb\u00e9 presenten limitacions que cal tenir en compte.<\/p>

Poden generar errors o informaci\u00f3 inexacta, per la qual cosa requereixen supervisi\u00f3. A m\u00e9s, cal gestionar adequadament l’\u00fas de dades i la privadesa, especialment en entorns empresarials. D’altra banda, la seva adopci\u00f3 implica un canvi en la manera de treballar que no sempre \u00e9s immediat. <\/p>

Tamb\u00e9 \u00e9s habitual trobar expectatives poc realistes, com ara pensar que la intel\u00b7lig\u00e8ncia artificial pot automatitzar completament processos complexos sense intervenci\u00f3 humana.<\/p>

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Com comen\u00e7ar amb criteri<\/strong><\/p>

Per a una pime, lenfocament m\u00e9s efica\u00e7 sol ser comen\u00e7ar de forma senzilla. Identificar una tasca concreta que consumeixi temps, aplicar una eina generalista i avaluar-ne l’impacte real. <\/p>

A partir d\u00b4aqu\u00ed, es poden incorporar solucions m\u00e9s espec\u00edfiques en funci\u00f3 de les necessitats de cada \u00e0rea. L’objectiu no \u00e9s adoptar la intel\u00b7lig\u00e8ncia artificial de manera massiva, sin\u00f3 fer-ho de manera progressiva i alineada amb l’activitat de l’empresa. <\/p>

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Una q\u00fcesti\u00f3 d’enfocament, no de tecnologia<\/strong><\/p>

La intel\u00b7lig\u00e8ncia artificial no \u00e9s una soluci\u00f3 en si mateixa, sin\u00f3 una capa que millora processos existents. Les empreses que estan obtenint avantatge no s\u00f3n necess\u00e0riament les que utilitzen m\u00e9s eines, sin\u00f3 les que han sabut integrar-les amb sentit a la seva operativa. <\/p>

En aquest context, l\u201fadopci\u00f3 d\u201fIA no s\u201fhauria de plantejar com un projecte tecnol\u00f2gic a\u00efllat, sin\u00f3 com una evoluci\u00f3 natural dins del proc\u00e9s de digitalitzaci\u00f3.<\/p>

Des de l’Oficina Accelera Pime d’amec, el focus est\u00e0 precisament a acompanyar les empreses en aquest proc\u00e9s: identificar oportunitats reals i aterrar la tecnologia al seu dia a dia perqu\u00e8 tingui impacte.<\/p><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a9 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a9 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tel. (+34) 934 150 422 <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L’associaci\u00f3 per l’impuls de la ind\u00fastria internacionalitzada Article Intel\u00b7lig\u00e8ncia artificial a l’empresa: com triar b\u00e9 (i on \u00e9s el valor real) La intel\u00b7lig\u00e8ncia artificial ja forma part del dia a dia de moltes empreses. Ha passat de ser una tecnologia emergent a esdevenir una eina operativa que impacta directament en la productivitat, la presa de […]<\/p>\n","protected":false},"author":22,"featured_media":55269,"parent":46854,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[680],"class_list":["post-55261","page","type-page","status-publish","has-post-thumbnail","hentry","tag-oap-amec"],"yoast_head":"\nIntel\u00b7lig\u00e8ncia artificial a l'empresa: com triar b\u00e9 (i on \u00e9s el valor real) | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/ca\/oficina-accelera-pime\/oap-intelligencia-artificial-sota-control-claus-del-reglament-europeu-per-prevenir-riscos-empresarials-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intel\u00b7lig\u00e8ncia artificial a l'empresa: com triar b\u00e9 (i on \u00e9s el valor real) | amec Positive Industry\" \/>\n<meta property=\"og:description\" content=\"L’associaci\u00f3 per l’impuls de la ind\u00fastria internacionalitzada Article Intel\u00b7lig\u00e8ncia artificial a l’empresa: com triar b\u00e9 (i on \u00e9s el valor real) La intel\u00b7lig\u00e8ncia artificial ja forma part del dia a dia de moltes empreses. 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