{"id":6022,"date":"2023-08-08T09:42:30","date_gmt":"2023-08-08T07:42:30","guid":{"rendered":"https:\/\/elementor2.ameclexdir.com\/index.php\/internacionalitza-mes\/cursos-marketing-internacional\/marketing-industrial\/"},"modified":"2023-08-31T11:01:29","modified_gmt":"2023-08-31T11:01:29","slug":"marketing-industrial","status":"publish","type":"page","link":"https:\/\/amec.es\/ca\/internacionalitza-mes\/cursos-marketing-internacional\/marketing-industrial\/","title":{"rendered":"Marketing industrial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6022\" class=\"elementor elementor-6022 elementor-4650\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9dabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9dabf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94df405\" data-id=\"94df405\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec9946 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"9ec9946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-764bea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"764bea3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-30af8f6\" data-id=\"30af8f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f460ef6 elementor-widget elementor-widget-heading\" data-id=\"f460ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facilitant la nostra adaptaci\u00f3 a l'entorn COVID-19 i post-pandemia\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-88c8249\" data-id=\"88c8249\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a069c4 elementor-widget elementor-widget-text-editor\" data-id=\"5a069c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Formaci\u00f3 online<\/strong><\/p>\n<ul>\n<li>Pots escollir la formaci\u00f3 complerta o b\u00e9 els m\u00f3duls que m\u00e9s t&#8217;interessin<\/li>\n<li>Programa online (amb 40% de descompte per als membres d&#8217; <em><strong>amec<\/strong><\/em>)<\/li>\n<\/ul>\n<p><strong><em>amec<\/em><\/strong> en col-laboraci\u00f3 amb <strong>EADA<\/strong> organitza aquest programa sobre <strong>Marketing<\/strong> dirigit a les <strong>empreses industrials<\/strong>.<\/p>\n<p>Per que no \u00e9s el mateix vendre a consumidors que a empreses.<\/p>\n<p><strong>T&#8217;interessa? Pots reservar la teva pla\u00e7a enviant un mail a <a href=\"mailto:rpous@amec.es\">rpous@amec.es<\/a><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b9c978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9c978\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e27ec0f\" data-id=\"e27ec0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a22e1a elementor-widget elementor-widget-heading\" data-id=\"7a22e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 beneficios obtendremos?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a234d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"f4a234d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-77d62ff\" data-id=\"77d62ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4d981 elementor-widget elementor-widget-text-editor\" data-id=\"8a4d981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e8ixer les particularitats del m\u00e0rqueting industrial com a proc\u00e9s continu per identificar, crear, aportar i mantenir el valor necessari que permeti definir i assolir els objectius de vendes i de rendibilitat en un moment com l&#8217;actual.<\/p>\n<p><strong>Compartirem l&#8217;enfocament estrat\u00e8gic i les operatives necess\u00e0ries per minimitzar l&#8217;impacte<\/strong> de la pand\u00e8mia i adaptar-nos a l&#8217;entorn MEGA VUCA amb qu\u00e8 conviurem a partir d&#8217;ara.<\/p>\n<p><strong>Dirigit a responsables o integrants del departament de m\u00e0rqueting, caps de venda o directors comercials, gerents d&#8217;empreses industrials.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c16413e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c16413e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c17766\" data-id=\"4c17766\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44150f9 elementor-widget elementor-widget-heading\" data-id=\"44150f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contingut del Programa\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9f9d152\" data-id=\"9f9d152\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbafc60 elementor-widget elementor-widget-text-editor\" data-id=\"dbafc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Taller 1: IDENTIFICAR VALOR EN MERCATS INDUSTRIALS <\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li> <\/li>\n<li>El pla de m\u00e0rqueting industrial.<\/li>\n<li>Objectius estrat\u00e8gics vs operatius.<\/li>\n<li>L&#8217;an\u00e0lisi i la investigaci\u00f3 de mercats industrials.<\/li>\n<li>La gesti\u00f3 KAM com a exemple per reduir l&#8217;impacte de l&#8217;entorn actual.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Taller 2: CREAR VALOR EN MERCATS INDUSTRIALS<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Consideracions pr\u00e8vies i canvis davant d&#8217;un entorn VUCA<\/li>\n<li>Estrat\u00e8gies gen\u00e8riques i impacte en el model de negoci<\/li>\n<li>Segmentaci\u00f3 de clients al nou entorn<\/li>\n<li>Definint o redefinint els nostres avantatges competitius.<\/li>\n<li>Moment de posicionament o de reposicionament?<\/li>\n<li>Proposta de valor actualitzada<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Taller 3: APORTAR I MANTENIR VALOR EN MERCATS INDUSTRIALS (I) <\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p>Productes i serveis diferenciats i valorats com palanquejar-los<\/p>\n<\/li>\n<li>\n<p>Go to market; gesti\u00f3 de xarxes comercials i Distribuci\u00f3<\/p>\n<\/li>\n<li>\n<p>Pricing Management<\/p>\n<\/li>\n<li>\n<p>Captaci\u00f3 vs fidelitzaci\u00f3 a l&#8217;\u00e8poca de les videotrucades <\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Taller 4: M\u00c0RQUETING DIGITAL PER A EQUIPS DE VENDES I NEGOCIS B2B<\/strong><\/p>\n<ul>\n<li>Con\u00e8ixer els diferents models en l\u00ednia per a entorns B2B. Aplicar les eines estrat\u00e8giques per definir el tipus de projecte digital B2B m\u00e9s adequat segons les circumst\u00e0ncies de cada empresa. Entendre les caracter\u00edstiques pr\u00f2pies del canal de venda en l\u00ednia B2B. Valorar pros i contres de la implantaci\u00f3.<\/li>\n<li>Totes les t\u00e0ctiques per generar visites a una web<\/li>\n<li>Diferents maneres d&#8217;aprofitar el canal online al Departament Comercial: vendes i <em>leads<\/em> <em>eCommerce<\/em>:\n<ul>\n<li>El <em>Funnel<\/em> de vendes d&#8217;un <em>eCommerce<\/em><\/li>\n<li>Com ha de ser una <em>landing page<\/em> en empreses de serveis\/industrials<\/li>\n<li>Bones pr\u00e0ctiques de botigues online B2B<\/li>\n<\/ul>\n<\/li>\n<li>Els processos de captaci\u00f3 de leads i conversi\u00f3 a clients\n<ul>\n<li>El Funnel de Vendes d&#8217;una web en generar <em>leads<\/em><\/li>\n<li>Formes d&#8217;atreure tr\u00e0nsit a la web per convertir en leads<\/li>\n<li>Formas para captar <em>leads <\/em>en la web<\/li>\n<li>La gesti\u00f3 del <em>lead<\/em><\/li>\n<\/ul>\n<\/li>\n<li>El m\u00e0rqueting d&#8217;afiliaci\u00f3<\/li>\n<li>Com mesurar si funciona: les KPI m\u00e9s importants per a botigues en l\u00ednia i per a gesti\u00f3 de <em>leads<\/em><\/li>\n<\/ul>\n<p><strong> Taller 5: APORTAR I MANTENIR VALOR EN MERCATS INDUSTRIALS (II) INBOUND M\u00c0RQUETING<\/strong> <\/p>\n<ul>\n<li>L&#8217;accelaraci\u00f3 de l&#8217;estrat\u00e8gia omnicanal a l&#8217;era Covid<\/li>\n<li>L&#8217;auge dels marketplaces i l&#8217;ecommerce industrial el 2020<\/li>\n<li>El customer journey b2b i els canals digitals on crear punts de contacte amb el teu client potencial <\/li>\n<li>Com mesurar la rendibilitat de l&#8217;estrat\u00e8gia d&#8217;inbound marketing<\/li>\n<\/ul>\n<p><strong> <\/strong><\/p>\n<p><strong>Taller 6: QUANTIFICAR EL VALOR GENERAT<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El compte d&#8217;explotaci\u00f3 i la rendibilitat.<\/li>\n<li>An\u00e0lisi de punt mort.<\/li>\n<li>El cost del producte.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53fc427 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53fc427\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ee623\" data-id=\"74ee623\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411930c elementor-widget elementor-widget-heading\" data-id=\"411930c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formadors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af256f elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"4af256f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c22c78b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c22c78b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-69a048f\" data-id=\"69a048f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e0905 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"86e0905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tToni Pinar\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tToni Pinar\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tLlicenciat en Econ\u00f2miques i Administraci\u00f3 d\u00b4Empreses per la Universitat Aut\u00f2noma de Barcelona i diplomat en Direcci\u00f3 de M\u00e0rqueting per EADA. Ha estat consultor d'estrat\u00e8gia comercial i m\u00e0rqueting a multinacionals com Deloitte i Ernst &amp; Young. Actualment dirigeix Team Concept, consultora especialitzada en mercats industrials que va fundar el 1993. \u00c9s professor associat del departament d'Economia de l'Empresa de la Universitat Aut\u00f2noma de Barcelona i d'EADA, on dirigeix els programes de Direcci\u00f3 Comercial i Vendes, Marketing Industrial i Key Account Management.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54cad11\" data-id=\"54cad11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2545c2 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"a2545c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tMart\u00edn Vivancos\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tMart\u00edn Vivancos\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tLicenciado en Publicidad y Relaciones P\u00fablicas por la Universidadd e Girona y en Educaci\u00f3n F\u00edsica por la Universidad de Barcelona. Diplomado por la U.P.C en Marketing Estrat\u00e9gico y Operativo, as\u00ed como, en Gesti\u00f3n de Calidad, ha desarrollado una parte de su carrera profesional como consultor en dichas \u00e1reas. Master en Direcci\u00f3n de Marketing y en Liderazgo y Coaching organizativo por EADA, intenta conjugar estas dos \u00e1reas de conocimiento como formador y consultor. Ha colaborado con Abertis, Agbar, Akzo, Alcampo,CaixaBnak, Caprabo, Cirsa, Henkel Ib\u00e9rica,Pirelli, Wrigley o Xerox entre otras. Actualmente, es Director del Master Ejecutivo de Direcci\u00f3n de Marketing y Comercial de EADA.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b5715a0\" data-id=\"b5715a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dee4c8 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"0dee4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tVictor Moliner\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tVictor Moliner\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tDiplomado en Direcci\u00f3n General de Empresas y en Direcci\u00f3n de Marketing por EADA y en el Programa de Desarrollo Directivo de IESE. Ha impartido formaci\u00f3n In Company en un gran n\u00famero de empresas como Basf, Nestle o Abertis Telecom. Completa su dedicaci\u00f3n como profesor de EADA gestionando proyectos de consultor\u00eda de empresas en el \u00e1rea de ventas y marketing. Actualmente es Director General de la empresa CoreTarget Consulting. Sus \u00e1reas de especializaci\u00f3n son Estrategia, Marketing Estrat\u00e9gico e Interno, Pol\u00edtica de Distribuci\u00f3n, Pol\u00edtica de Precios y Ventas.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a1d7b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a1d7b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-257d3cf\" data-id=\"257d3cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d79b53f elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"d79b53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFreelance en estrategia y marketing digital. Trabaja con empresas de diferentes sectores para optimizar su presencia en entornos digitales y generar nuevas oportunidades de negocio. Tambi\u00e9n colabora con escuelas de negocios y otras organizaciones como profesor en materias de marketing, estrategia digital e internacionalizaci\u00f3n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d8ea525\" data-id=\"d8ea525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9db816 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"b9db816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCarlos Gonzalvo\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tCarlos Gonzalvo\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tLlicenciat en Ci\u00e8ncies empresarials per ESADE, M\u00e0ster en Business Administration a ESADE, llicenciat en Administraci\u00f3 i Direcci\u00f3 d'empreses per la Universitat Ramon Llull (Esade), diplomat en Direcci\u00f3 i Gesti\u00f3 Tribut\u00e0ria per EAE i COACH Executiu Certificat per ICF International Coach Federation. Ha format directius i ha realitzat consultoria en m\u00faltiples empreses p\u00fabliques i privades com NESPRESSO, SANOFI, BOEHRINGER INGELHEIM, ABERTIS, SABA, BANESTO, BANC SANTANDER, ACCIO10, entre d'altres. Ha impartit confer\u00e8ncies a Cambres de Comer\u00e7 i Col\u00b7legis Professionals i actualment compagina la seva tasca de consultoria amb la doc\u00e8ncia a escoles de negocis.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e5c8730\" data-id=\"e5c8730\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21cf10f elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"21cf10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tMagali Ben\u00edtez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tMagali Ben\u00edtez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tS\u00f2cia Directora de l'ag\u00e8ncia Poliedric - Consultora &amp; Formadora Publicitat Digital, SEM i Google Ads\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00533f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00533f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2840422\" data-id=\"2840422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a078d6 elementor-widget elementor-widget-heading\" data-id=\"9a078d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitxa t\u00e8cnica del programa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87db01 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"b87db01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7517c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7517c0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfede02\" data-id=\"dfede02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a5237 elementor-widget elementor-widget-image\" data-id=\"17a5237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/marketing-industrial-banner-17.png\" class=\"attachment-large size-large wp-image-4673\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/marketing-industrial-banner-17.png 800w, https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/marketing-industrial-banner-17-600x300.png 600w, https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/marketing-industrial-banner-17-300x150.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/marketing-industrial-banner-17-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7b2bc1\" data-id=\"c7b2bc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8df7ad elementor-widget elementor-widget-text-editor\" data-id=\"b8df7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses membres <em><strong>d&#8217;amec<\/strong><\/em> tenen un <strong>40% de descompte en el preu<\/strong><\/p>\n<p><strong>Empreses membres:<\/strong><\/p>\n<p>Inscripci\u00f3 a 1 Taller: 289\u20ac + 21% IVA<\/p>\n<p>Inscripci\u00f3 als 6 Tallers: 1.734\u20ac + 21% IVA<\/p>\n<p><strong>Empresas miembro:<\/strong><\/p>\n<p>Inscripci\u00f3n a 1 Taller: 289\u20ac + 21% IVA<\/p>\n<p>Inscripci\u00f3n a los 6 Talleres: 1.734\u20ac + 21% IVA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-db71554 elementor-widget elementor-widget-text-editor\" data-id=\"db71554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00famero m\u00ednimo de asistentes: 7<\/p>\n<p><strong>Pol\u00edtica de cancel\u00b7laci\u00f3<\/strong><\/p>\n<p>Per a cancel\u00b7lacions realitzades durant els 30 dies abans de l&#8217;inici del taller, es tornar\u00e0 el 75% de l&#8217;import.<\/p>\n<p>Per cancel\u00b7lacions realitzades durant els 15 dies abans de l&#8217;inici del taller, no se&#8217;n tornar\u00e0 l&#8217;import.<\/p>\n<p><strong>Gesti\u00f3 de la Bonificaci\u00f3 Fundae:<\/strong><\/p>\n<p><strong><em>amec<\/em><\/strong> gestionar\u00e0 la bonificaci\u00f3 fundae als inscrits a tots els m\u00f2duls , per aix\u00f2 hem de disposar de la documentaci\u00f3 necess\u00e0ria 7 dies abans de l&#8217;inici del curs.<\/p>\n<p class=\"p1\">Tens alguna pregunta? envia un correu a Raquel Pous <a href=\"mailto:rpous@amec.es\">rpous@amec.es<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facilitant la nostra adaptaci\u00f3 a l&#8217;entorn COVID-19 i post-pandemia Formaci\u00f3 online Pots escollir la formaci\u00f3 complerta o b\u00e9 els m\u00f3duls que m\u00e9s t&#8217;interessin Programa online (amb 40% de descompte per als membres d&#8217; amec) amec en col-laboraci\u00f3 amb EADA organitza aquest programa sobre Marketing dirigit a les empreses industrials. Per que no \u00e9s el mateix [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4652,"parent":5973,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6022","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing industrial | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing industrial | amec Positive Industry\" \/>\n<meta property=\"og:description\" content=\"Facilitant la nostra adaptaci\u00f3 a l&#8217;entorn COVID-19 i post-pandemia Formaci\u00f3 online Pots escollir la formaci\u00f3 complerta o b\u00e9 els m\u00f3duls que m\u00e9s t&#8217;interessin Programa online (amb 40% de descompte per als membres d&#8217; amec) amec en col-laboraci\u00f3 amb EADA organitza aquest programa sobre Marketing dirigit a les empreses industrials. Per que no \u00e9s el mateix [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/\" \/>\n<meta property=\"og:site_name\" content=\"amec Positive Industry\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T11:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/cabeceritasinternacional-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/\",\"url\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/\",\"name\":\"Marketing industrial | amec Positive Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amec.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amec.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/cabeceritasinternacional-2.jpg\",\"datePublished\":\"2023-08-08T07:42:30+00:00\",\"dateModified\":\"2023-08-31T11:01:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/amec.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/cabeceritasinternacional-2.jpg\",\"contentUrl\":\"https:\\\/\\\/amec.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/cabeceritasinternacional-2.jpg\",\"width\":1920,\"height\":284},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/amec.es\\\/internacionaliza-mas\\\/cursos-marketing-internacional\\\/marketing-industrial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/amec.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internacionalitza m\u00e9s\",\"item\":\"https:\\\/\\\/amec.es\\\/ca\\\/internacionalitza-mes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cursos &#8211; MARKETING INTERNACIONAL\",\"item\":\"https:\\\/\\\/amec.es\\\/ca\\\/internacionalitza-mes\\\/cursos-marketing-internacional\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Marketing industrial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/amec.es\\\/#website\",\"url\":\"https:\\\/\\\/amec.es\\\/\",\"name\":\"amec Positive Industry\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/amec.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/amec.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/amec.es\\\/#organization\",\"name\":\"amec Positive Industry\",\"url\":\"https:\\\/\\\/amec.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/amec.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/amec.es\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logoamec.png\",\"contentUrl\":\"https:\\\/\\\/amec.es\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logoamec.png\",\"width\":200,\"height\":48,\"caption\":\"amec Positive Industry\"},\"image\":{\"@id\":\"https:\\\/\\\/amec.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing industrial | amec Positive Industry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/","og_locale":"ca_ES","og_type":"article","og_title":"Marketing industrial | amec Positive Industry","og_description":"Facilitant la nostra adaptaci\u00f3 a l&#8217;entorn COVID-19 i post-pandemia Formaci\u00f3 online Pots escollir la formaci\u00f3 complerta o b\u00e9 els m\u00f3duls que m\u00e9s t&#8217;interessin Programa online (amb 40% de descompte per als membres d&#8217; amec) amec en col-laboraci\u00f3 amb EADA organitza aquest programa sobre Marketing dirigit a les empreses industrials. Per que no \u00e9s el mateix [&hellip;]","og_url":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/","og_site_name":"amec Positive Industry","article_modified_time":"2023-08-31T11:01:29+00:00","og_image":[{"width":1920,"height":284,"url":"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/cabeceritasinternacional-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"6 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/","url":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/","name":"Marketing industrial | amec Positive Industry","isPartOf":{"@id":"https:\/\/amec.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/#primaryimage"},"image":{"@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/#primaryimage"},"thumbnailUrl":"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/cabeceritasinternacional-2.jpg","datePublished":"2023-08-08T07:42:30+00:00","dateModified":"2023-08-31T11:01:29+00:00","breadcrumb":{"@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/#primaryimage","url":"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/cabeceritasinternacional-2.jpg","contentUrl":"https:\/\/amec.es\/wp-content\/uploads\/2023\/08\/cabeceritasinternacional-2.jpg","width":1920,"height":284},{"@type":"BreadcrumbList","@id":"https:\/\/amec.es\/internacionaliza-mas\/cursos-marketing-internacional\/marketing-industrial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/amec.es\/"},{"@type":"ListItem","position":2,"name":"Internacionalitza m\u00e9s","item":"https:\/\/amec.es\/ca\/internacionalitza-mes\/"},{"@type":"ListItem","position":3,"name":"Cursos &#8211; MARKETING INTERNACIONAL","item":"https:\/\/amec.es\/ca\/internacionalitza-mes\/cursos-marketing-internacional\/"},{"@type":"ListItem","position":4,"name":"Marketing industrial"}]},{"@type":"WebSite","@id":"https:\/\/amec.es\/#website","url":"https:\/\/amec.es\/","name":"amec Positive Industry","description":"","publisher":{"@id":"https:\/\/amec.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amec.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/amec.es\/#organization","name":"amec Positive Industry","url":"https:\/\/amec.es\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/amec.es\/#\/schema\/logo\/image\/","url":"https:\/\/amec.es\/wp-content\/uploads\/2023\/07\/logoamec.png","contentUrl":"https:\/\/amec.es\/wp-content\/uploads\/2023\/07\/logoamec.png","width":200,"height":48,"caption":"amec Positive Industry"},"image":{"@id":"https:\/\/amec.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/pages\/6022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/comments?post=6022"}],"version-history":[{"count":1,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/pages\/6022\/revisions"}],"predecessor-version":[{"id":6023,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/pages\/6022\/revisions\/6023"}],"up":[{"embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/pages\/5973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/media\/4652"}],"wp:attachment":[{"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/media?parent=6022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/categories?post=6022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amec.es\/ca\/wp-json\/wp\/v2\/tags?post=6022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}