{"id":6024,"date":"2023-08-07T10:00:26","date_gmt":"2023-08-07T08:00:26","guid":{"rendered":"https:\/\/elementor2.ameclexdir.com\/index.php\/guanya-competitivitat\/cursos-digitalitzacio-industria-4-0\/marketing-digital-per-a-lempresa-industrial\/"},"modified":"2024-03-21T10:06:15","modified_gmt":"2024-03-21T09:06:15","slug":"marketing-digital-per-a-lempresa-industrial","status":"publish","type":"page","link":"https:\/\/amec.es\/ca\/guanya-competitivitat\/cursos-digitalitzacio-industria-4-0\/marketing-digital-per-a-lempresa-industrial\/","title":{"rendered":"Marketing digital per a l&#8217;empresa industrial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6024\" class=\"elementor elementor-6024 elementor-4362\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94d7cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a94d7cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b366b\" data-id=\"44b366b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27485ea elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"27485ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbd1213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbd1213\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-440c87e\" data-id=\"440c87e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946db41 elementor-widget elementor-widget-heading\" data-id=\"946db41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing digital per a l'empresa industrial\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e0aea26\" data-id=\"e0aea26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a5d70 elementor-widget elementor-widget-text-editor\" data-id=\"f6a5d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Noves dates 2024!<\/strong><\/p>\n<p style=\"margin-bottom: 8px;\"><strong><span style=\"font-size: inherit;\">16 i 18 d&#8217;abril<\/span><\/strong><\/p>\n<p style=\"margin-bottom: 8px;\"><strong><span style=\"font-size: inherit;\">23 i 25 d&#8217;abril<\/span><\/strong><\/p>\n<p style=\"margin-bottom: 8px;\"><strong><span style=\"font-size: inherit;\">30 d&#8217;abril i 2 de maig<\/span><\/strong><\/p>\n<p style=\"margin-bottom: 8px;\"><strong><span style=\"font-size: inherit;\">7 i 9 de maig<\/span><\/strong><\/p>\n<p><strong>Horari: De 10:00 a 12:30 <\/strong><\/p>\n<p><strong>Formaci\u00f3 online<\/strong><\/p>\n<ul>\n<li>Formaci\u00f3 de 20 hores. Pots participar a tots els m\u00f2duls o triar el que m\u00e9s t&#8217;interessi.<\/li>\n<li>Programa online (amb un 40% de descompte per als membres d&#8217;<em><strong>amec<\/strong><\/em> i <em>un 20% de descompte per a membres d&#8217;Ascamm i de l&#8217;AER)<\/em><\/li>\n<\/ul>\n<p><strong>L&#8217;acceleraci\u00f3 de la transformaci\u00f3 digital als departaments comercials i de vendes est\u00e0 sent espectacular.<\/strong> L&#8217;estrat\u00e8gia digital de les empreses industrials ha guanyat molta rellev\u00e0ncia durant els \u00faltims anys i el canal online ha estat clau per generar oportunitats de negoci.<\/p>\n<p>T&#8217;interessa?<strong> Inscriu-te mitjan\u00e7ant el formulari que apareix al final d&#8217;aquesta p\u00e0gina<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12dbf0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12dbf0a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19df997\" data-id=\"19df997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d554b5b elementor-widget elementor-widget-heading\" data-id=\"d554b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A qui ens dirigim?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f93828 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"8f93828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fda9254\" data-id=\"fda9254\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8effb7f elementor-widget elementor-widget-text-editor\" data-id=\"8effb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Programa adre\u00e7at a les persones que integren el departament de m\u00e0rqueting i comercial que vulguin con\u00e8ixer les particularitats del m\u00e0rqueting digital BtoB<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7a7007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7a7007\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-df71dcd\" data-id=\"df71dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce15b2 elementor-widget elementor-widget-heading\" data-id=\"8ce15b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contingut del Programa\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f5f1c94\" data-id=\"f5f1c94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63bcf1 elementor-widget elementor-widget-text-editor\" data-id=\"f63bcf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1.- Posicionament org\u00e0nico en buscadors per a empreses industrials (16 i 18 d&#8217;abril)<\/strong><\/p>\n<p>En aquest primer curs del cicle de m\u00e0rqueting digital desenvoluparem un pla d&#8217;acci\u00f3 pas a pas per optimitzar el vostre posicionament org\u00e0nic als cercadors i aix\u00ed aconseguir que potencials clients que busquen els vostres productes o serveis a diferents llocs del m\u00f3n us trobin.<\/p>\n<p><strong>Programa<\/strong><\/p>\n<ul>\n<li>El SEO en el marc del pla de m\u00e0rqueting digital i comercial de la teva empresa.<\/li>\n<li>Entenent l&#8217;algoritme secret dels cercadors.<\/li>\n<li>Com fer una auditoria general SEO de la teva web.<\/li>\n<li>Eines per descobrir com cerca el teu client potencial i que est\u00e0 fent la teva compet\u00e8ncia.<\/li>\n<li>Els criteris per seleccionar les paraules clau en qu\u00e8 ser\u00e0s m\u00e9s competitiu.<\/li>\n<li><em>Onsite SEO<\/em>: l&#8217;optimitzaci\u00f3 interna de les teves p\u00e0gines mitjan\u00e7ant la promin\u00e8ncia i la densitat de keywords.<\/li>\n<li><em>Offsite SEO<\/em>: Factors externs i link <em>building<\/em>.<\/li>\n<li>El posicionament local: com aconseguir que et trobin els que et busquen a prop teu.<\/li>\n<li>El SEO m\u00e9s enll\u00e0 dels cercadors cl\u00e0ssics<\/li>\n<\/ul>\n<p><strong>2.- Com fer campanyes rentables en Google Ads per a que et trobin els teus clients potencials (23 i 25 d&#8217;abril)<\/strong><\/p>\n<p>Al segon curs del cicle estudiarem la plataforma publicit\u00e0ria de Google i veurem com crear campanyes efectives que ajudin a generar oportunitats de negoci. Els canals digitals han esdevingut un punt de suport clau per als departaments de vendes de moltes empreses industrials i els cercadors continuen sent fonamentals a l&#8217;hora d&#8217;atreure clients potencials.<\/p>\n<p>La compet\u00e8ncia \u00e9s cada vegada m\u00e9s gran i sovint no n&#8217;hi ha prou amb un bon posicionament org\u00e0nic. Google Ads ens permetr\u00e0 aconseguir les posicions m\u00e9s altes als resultats de cerca quan els nostres clients potencials ens busquin a qualsevol lloc del m\u00f3n.<\/p>\n<p>A m\u00e9s, a trav\u00e9s de Google Ads podrem realitzar campanyes de v\u00eddeo a Youtube, promocionar productes de la botiga en l\u00ednia o mostrar banners en publicacions rellevants.<\/p>\n<p><strong>Programa : <\/strong><\/p>\n<ul>\n<li>La publicitat a cercadors en el marc del teu pla de m\u00e0rqueting i comercial.<\/li>\n<li>Configuraci\u00f3 i estructura d&#8217;un compte de Google Ads.<\/li>\n<li>Els diferents tipus de campanyes.<\/li>\n<li>Quant hem d&#8217;invertir? Calcula la rendibilitat de les campanyes.<\/li>\n<li>La selecci\u00f3 de paraules clau a les campanyes de cerca.<\/li>\n<li>Seleccioneu la concordan\u00e7a de paraules adequada per a les vostres campanyes.<\/li>\n<li>Els diferents tipus danuncis de textos i les extensions.<\/li>\n<li>El Quality Score: com aconseguir la major qualitat a les teves campanyes perqu\u00e8 et surtin m\u00e9s barates.<\/li>\n<li>Com fer una campanya de b\u00e0ners a la xarxa de Display<\/li>\n<li>Els diferents criteris de segmentaci\u00f3 en una campanya de Display<\/li>\n<li>Introducci\u00f3 a les campanyes de google shopping i de v\u00eddeo<\/li>\n<\/ul>\n<p><strong>3.- Com integrar les xarxes socials en l&#8217;estrategia de Marketing i comercial de l&#8217;empresa industrial (30 d&#8217;abril i 2 de maig)<\/strong><\/p>\n<p>Les xarxes socials fa temps que han esdevingut espais d&#8217;interacci\u00f3 entre professionals del sector industrial. Moltes empreses ja treballen la seva pres\u00e8ncia en mitjans socials incrementant la seva visibilitat, generant oportunitats de negoci i ampliant el seu abast comercial. <\/p>\n<p>Sovint tamb\u00e9 passa que no s&#8217;aprecia una rendibilitat clara de la inversi\u00f3 que es realitza a les xarxes socials, l&#8217;abast de les publicacions \u00e9s molt limitat i es percep que l&#8217;activitat no est\u00e0 alineada amb els objectius estrat\u00e8gics de l&#8217;empresa.<\/p>\n<p>En aquest curs proposarem un marc metodol\u00f2gic que ens permeti definir uns objectius mesurables alienats amb l&#8217;estrat\u00e8gia de m\u00e0rqueting i comercial de l&#8217;empresa. Estudiarem com crear un pla d&#8217;acci\u00f3 efectiu a les xarxes socials m\u00e9s proclius per al sector industrial i com les noves plataformes publicit\u00e0ries de Twitter poden contribuir a generar m\u00e9s oportunitats.<\/p>\n<p><strong>Programa<\/strong><\/p>\n<ul>\n<li>Com definir uns objectius clars per al pla de pres\u00e8ncia xarxes socials<\/li>\n<li>Indicadors i m\u00e8triques claus per analitzar el rendiment de les accions en xarxes socials<\/li>\n<li>Selecci\u00f3 de plataformes socials en base a objectius i estudi de compet\u00e8ncia<\/li>\n<li>Definici\u00f3 de la l\u00ednia editorial<\/li>\n<li>An\u00e0lisi del p\u00fablic objectiu <\/li>\n<li>Twitter:quins elements ha de tenir el tuit perfecte?<\/li>\n<li>Twitter Ads: segmentaci\u00f3 i Twitter Cards<\/li>\n<li>Eines d&#8217;an\u00e0lisi i gesti\u00f3 per a xarxes socials<\/li>\n<\/ul>\n<p><strong>4.- Curs pr\u00e0ctic de Google Analytics per a empreses industrials (7 i 9 de maig)<\/strong><\/p>\n<p>L&#8217;\u00faltim any l&#8217;activitat digital als departaments de vendes i m\u00e0rqueting ha incrementat notablement. Les accions de m\u00e0rqueting digital han guanyat molta rellev\u00e0ncia, per\u00f2 som capa\u00e7os de mesurar el rendiment i el retorn a la inversi\u00f3?<\/p>\n<p>En aquest curs pr\u00e0ctic aprendrem a trobar, interpretar i personalitzar a Google Analytics aquelles m\u00e8triques m\u00e9s rellevants per a les empreses industrials. Treballarem amb un compte real i anirem descobrint l&#8217;eina per aconseguir prendre decisions fonamentades i optimitzar el rendiment del nostre pla de m\u00e0rqueting digital.<\/p>\n<p><strong>Programa : <\/strong><\/p>\n<ul>\n<li>Com instal\u00b7lar correctament Google Analytics per recopilar les dades amb precisi\u00f3.<\/li>\n<li>L&#8217;estructura de Google Analytics: comptes, propietats i vistes.<\/li>\n<li>La configuraci\u00f3 dels objectius personalitzats per a webs d&#8217;empreses industrials.<\/li>\n<li>Eines d&#8217;an\u00e0lisi a Google Analytics: segments, dimensions i filtres avan\u00e7ats.<\/li>\n<li>Coneix el perfil dels visitants al panell d&#8217;audi\u00e8ncia.<\/li>\n<li>Analitza el rendiment del teu pla de m\u00e0rqueting digital al panell d&#8217;adquisici\u00f3.<\/li>\n<li>Estudia el rendiment de la teva web i el comportament dels teus usuaris amb el panell de comportaments.<\/li>\n<li>\u00c9s rendible el teu pla de m\u00e0rqueting digital? Al panell de conversions.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226d4dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226d4dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b119cb5\" data-id=\"b119cb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d7de0 elementor-widget elementor-widget-heading\" data-id=\"97d7de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formadors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ab3a5 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"08ab3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f53ecb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f53ecb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6378859\" data-id=\"6378859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b02f6 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"25b02f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\u00e9s llicenciat en negocis i m\u00e0rqueting internacionals per l'ESCI-UPF i diplomat en Ci\u00e8ncies Empresarials per la Universitat Pompeu Fabra de Barcelona. Carles \u00e9s professor al m\u00e0ster de m\u00e0rqueting industrial a EADA Business School i del m\u00e0ster de Digital Business d'EAE Business School, docent en programes d'emprenedoria del Tecnocampus de Matar\u00f3 i col\u00b7labora amb diversos organismes i associacions empresarials com Barcelona Activa i amec.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53d5b34\" data-id=\"53d5b34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-91ac938\" data-id=\"91ac938\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a00aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a00aea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc8c162\" data-id=\"cc8c162\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1759e6 elementor-widget elementor-widget-heading\" data-id=\"d1759e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitxa t\u00e8cnica del programa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7be077 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"a7be077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b3918 elementor-widget elementor-widget-text-editor\" data-id=\"46b3918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses membres d&#8217;amec disposen d&#8217;un 40% de descompte en el preu i un 20% de descompte per a socis d&#8217;Ascamm i de l&#8217;AER<\/p>\n<p>Empreses no membre:<\/p>\n<p>Inscripci\u00f3 a 1 m\u00f2dul: 500\u20ac + 21%IVA<\/p>\n<p>Inscripci\u00f3 als 4 m\u00f2dulos: 1480\u20ac+21% IVA<\/p>\n<p><strong>Empreses membre d&#8217;amec:<\/strong><\/p>\n<p>Inscripci\u00f3 a 1 m\u00f2dulo: 295\u20ac + 21% IVA<\/p>\n<p>Inscripci\u00f3 als 4 m\u00f2duls: 890\u20ac + 21% IVA<\/p>\n<p><strong>Empreses membres d&#8217;Ascamm i de l&#8217;AER:<\/strong><\/p>\n<p>Inscripci\u00f3 a 1 m\u00f2dul: 400\u20ac + 21% IVA<\/p>\n<p>Inscripci\u00f3 als 4 m\u00f2duls: 1180\u20ac + 21% IVA<\/p>\n<p>IVA Nombre m\u00ednim d&#8217;assistents per taller: 8<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac4f22 elementor-widget elementor-widget-text-editor\" data-id=\"fac4f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pol\u00edtica de cancel\u00b7laci\u00f3<\/strong><\/p>\n<p>Per a cancel\u00b7lacions realitzades durant els 30 dies abans de l&#8217;inici del taller, es tornar\u00e0 el 75% de l&#8217;import.<\/p>\n<p>Per cancel\u00b7lacions realitzades durant els 15 dies abans de l&#8217;inici del taller, no se&#8217;n tornar\u00e0 l&#8217;import.<\/p>\n<p><strong>Gesti\u00f3 de la Bonificaci\u00f3 Fundae:<\/strong><\/p>\n<p><em>amec<\/em>&nbsp; nom\u00e9s gestionar\u00e0 la bonificaci\u00f3 fundae als inscrits a&nbsp;<strong>tots els m\u00f2duls<\/strong>. , per aix\u00f2 hem de disposar de la documentaci\u00f3 necess\u00e0ria 7 dies abans de l&#8217;inici del curs.<\/p>\n<p class=\"p1\">Tens alguna pregunta? Envia un correo a Raquel Pous &#8211;&nbsp;<a href=\"mailto:rpous@amec.es\">rpous@amec.es<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d73001 elementor-widget elementor-widget-spacer\" data-id=\"9d73001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621511e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621511e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fe895a\" data-id=\"5fe895a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b19f16 elementor-widget elementor-widget-heading\" data-id=\"8b19f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inscriu-te a la formaci\u00f3 en Marketing digital per a l'empresa industrial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee775e7 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-48210 elementor-global-159 elementor-widget-divider\" data-id=\"ee775e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc6287 legales-blanco elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5cc6287\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Seg\\u00fcent&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formaci\u00f3 en marketing digital\" aria-label=\"Formaci\u00f3 en marketing digital\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6024\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5cc6287\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"amec Positive Industry\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bfb214a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bfb214a]\" id=\"form-field-field_bfb214a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognoms*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_cbdc095 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_cbdc095]\" id=\"form-field-field_cbdc095\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"El teu correu electr\u00f2nic*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_71f88b7 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_71f88b7]\" id=\"form-field-field_71f88b7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\/Entitat*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_dd56502 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dd56502]\" id=\"form-field-field_dd56502\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"C\u00e0rrec *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_a56bc2d elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_a56bc2d]\" id=\"form-field-field_a56bc2d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e8fon de contacte (opcional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_f52e48d elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Vull inscriure&#039;m a tots els m\u00f2duls\" id=\"form-field-field_f52e48d-0\" name=\"form_fields[field_f52e48d][]\"> <label for=\"form-field-field_f52e48d-0\">Vull inscriure'm a tots els m\u00f2duls<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Vull inscriure&#039;m al m\u00f2dul 1 - Posicionament org\u00e0nic\" id=\"form-field-field_f52e48d-1\" name=\"form_fields[field_f52e48d][]\"> <label for=\"form-field-field_f52e48d-1\">Vull inscriure'm al m\u00f2dul 1 - Posicionament org\u00e0nic<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Vull inscriure&#039;m al m\u00f2dul 2 - Campanyes Google Ads\" id=\"form-field-field_f52e48d-2\" name=\"form_fields[field_f52e48d][]\"> <label for=\"form-field-field_f52e48d-2\">Vull inscriure'm al m\u00f2dul 2 - Campanyes Google Ads<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Vull inscriure&#039;m al m\u00f2dul 3 - Xarxes socials\" id=\"form-field-field_f52e48d-3\" name=\"form_fields[field_f52e48d][]\"> <label for=\"form-field-field_f52e48d-3\">Vull inscriure'm al m\u00f2dul 3 - Xarxes socials<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Vull inscriure&#039;m al m\u00f2dul 4 - Google Analytics\" id=\"form-field-field_f52e48d-4\" name=\"form_fields[field_f52e48d][]\"> <label for=\"form-field-field_f52e48d-4\">Vull inscriure'm al m\u00f2dul 4 - Google Analytics<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_0543efe elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Som socis d&#039;Ascamm\" id=\"form-field-field_0543efe-0\" name=\"form_fields[field_0543efe][]\"> <label for=\"form-field-field_0543efe-0\">Som socis d'Ascamm<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Som socis de l&#039;AER\" id=\"form-field-field_0543efe-1\" name=\"form_fields[field_0543efe][]\"> <label for=\"form-field-field_0543efe-1\">Som socis de l'AER<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_7259d92 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_7259d92]\" id=\"form-field-field_7259d92\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_7259d92\">He llegit i accepto les <a href=\"#\">condicions legals<\/a> *<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7e04e21 elementor-col-100\">\n\t\t\t\t\t<p>Aquest lloc est\u00e0 protegit amb reCAPTCHA i s'apliquen les <a target=\"_blank\" href=\"https:\/\/policies.google.com\/terms\">Condicions<\/a> y el <a target=\"_blank\" href=\"https:\/\/policies.google.com\/privacy\">servei de privadesa<\/a> de Google.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_a4c9a55 elementor-col-100\">\n\t\t\t\t\t* Camps obligatoris\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing digital per a l&#8217;empresa industrial Noves dates 2024! 16 i 18 d&#8217;abril 23 i 25 d&#8217;abril 30 d&#8217;abril i 2 de maig 7 i 9 de maig Horari: De 10:00 a 12:30 Formaci\u00f3 online Formaci\u00f3 de 20 hores. Pots participar a tots els m\u00f2duls o triar el que m\u00e9s t&#8217;interessi. Programa online (amb un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4364,"parent":5944,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6024","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital per a l&#039;empresa industrial | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/gana-competitividad\/cursos-digitalizacion-industria-4-0\/marketing-digital-para-la-empresa-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital per a l&#039;empresa industrial | amec Positive Industry\" \/>\n<meta property=\"og:description\" content=\"Marketing digital per a l&#8217;empresa industrial Noves dates 2024! 16 i 18 d&#8217;abril 23 i 25 d&#8217;abril 30 d&#8217;abril i 2 de maig 7 i 9 de maig Horari: De 10:00 a 12:30 Formaci\u00f3 online Formaci\u00f3 de 20 hores. 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