{"id":37514,"date":"2025-06-25T20:10:39","date_gmt":"2025-06-25T18:10:39","guid":{"rendered":"https:\/\/www.amec.es\/sin-categorizar\/unitat-i-urgencia-als-eu-industry-days-2025\/"},"modified":"2025-11-03T11:25:29","modified_gmt":"2025-11-03T10:25:29","slug":"unitat-i-urgencia-als-eu-industry-days-2025","status":"publish","type":"post","link":"https:\/\/amec.es\/ca\/actualitat-ca\/unitat-i-urgencia-als-eu-industry-days-2025\/","title":{"rendered":"Unitat i urg\u00e8ncia als EU Industry Days 2025"},"content":{"rendered":"\t\t
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ACTUALITAT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unitat i urg\u00e8ncia als Industry Days 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Els ponents dels Industry Days asseguren que la UE ha d’aprofitar els avantatges estructurals (mercat \u00fanic, xarxa comercial, estat de dret) per millorar competitivitat industrial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Es reclama simplificaci\u00f3 normativa, reducci\u00f3 de costos reguladors i aposta per talent i innovaci\u00f3 digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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La seguretat i la ind\u00fastria de defensa emergeixen com a pilars estrat\u00e8gics per a una reindustrialitzaci\u00f3 sostenible i geopol\u00edticament s\u00f2lida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Els EU Industry Days 2025<\/strong> s’han celebrat a Pol\u00f2nia en el marc de la presid\u00e8ncia polonesa del Consell de la UE, i ha estat l’espai per reunir alts c\u00e0rrecs de la UE, professionals del sector industrial i experts per debatre l’estrat\u00e8gia industrial europea. Els temes clau van ser la competitivitat, la digitalitzaci\u00f3 i la defensa.<\/strong> Es va posar \u00e8mfasi a construir un toolkit de pol\u00edtiques que permetin a la ind\u00fastria europea invertir, innovar i competir mundialment. L’objectiu era definir com aprofitar els avantatges fonamentals de la UE (mercat \u00fanic, marc jur\u00eddic estable, etc.) i, alhora, eliminar barreres que llasten la competitivitat industrial. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Avantatges competitius de la UE<\/strong><\/p>

Els ponents van recordar que la UE \u00e9s la segona major economia mundial<\/strong>. Amb m\u00e9s de 160 milions de consumidors, i alhora, t\u00e9 la xarxa d’acords comercials m\u00e9s gran: m\u00e9s de 40 tractats amb m\u00e9s de 70 pa\u00efsos o regions<\/strong> . Altres factors estructurals que reforcen la competitivitat de la UE s\u00f3n l’ economia orientada al comer\u00e7<\/b> (amb una costa llarga i la seva integraci\u00f3 regional) i un sistema d’estat de dret<\/strong> que ofereix predictibilitat als inversors. Com va destacar la comiss\u00e0ria Kerstin Jorna, aquests fonaments s\u00f3n la base per prosperar en un entorn global molt competitiu. <\/p>

Tot i aix\u00f2, tots van coincidir que no s\u00f3n suficients els avantatges estructurals, cal millorar l’entorn empresarial<\/b> . La directora executiva de la patronal ACEA va subratllar que reduir costos reguladors i burocr\u00e0tics<\/strong> \u00e9s essencial perqu\u00e8 la ind\u00fastria europea segueixi sent atractiva. Aix\u00f2 es tradueix en pol\u00edtiques com ara la Llei d’acceleraci\u00f3 de la descarbonitzaci\u00f3 industrial, la revisi\u00f3 de la regulaci\u00f3 per a pimes i midcaps i la simplificaci\u00f3 del mercat \u00fanic.<\/strong> <\/p>

A m\u00e9s, l’escassetat de mat\u00e8ries primeres i els elevats preus energ\u00e8tics de la UE es van assenyalar com a<\/strong> debilitats urgents a abordar. Per exemple, informes recents mostren que els preus industrials de l’energia a Europa poden duplicar-se o triplicar-se davant els EUA o la Xina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Innovaci\u00f3, digitalitzaci\u00f3 i talent<\/strong><\/p>

L’esdeveniment va posar en relleu la urg\u00e8ncia d’accelerar la transformaci\u00f3 digital i abordar la creixent escassetat de talent<\/strong> , dos desafiaments que convergeixen en un moment clau per a Europa. La Uni\u00f3 Europea s’enfronta a una combinaci\u00f3 de pressions demogr\u00e0fiques i tecnol\u00f2giques sense precedents. S’estima que, per al 2030, hi haur\u00e0 300 milions m\u00e9s de persones m\u00e9s grans de 65 anys en comparaci\u00f3 del 2014<\/strong> , la qual cosa tensionar\u00e0 els sistemes socials i augmentar\u00e0 significativament la demanda de serveis. Paral\u00b7lelament, l’automatitzaci\u00f3 i la intel\u00b7lig\u00e8ncia artificial transformaran radicalment el mercat laboral: entre 75 i 375 milions de treballadors a tot el m\u00f3n necessitaran adquirir noves compet\u00e8ncies per adaptar-se a aquesta realitat<\/strong> . En aquest context, Europa ha d’actuar amb determinaci\u00f3 si vol mantenir una base industrial s\u00f2lida i competitiva. <\/p>

Diversos ponents van posar \u00e8mfasi en el rol de la rob\u00f2tica avan\u00e7ada i la intel\u00b7lig\u00e8ncia artificial<\/strong> com a soluci\u00f3 al d\u00e8ficit de m\u00e0 d’obra ia la caiguda de productivitat. Com va explicar el CEO de Neura Robotics, David Reger, la rob\u00f2tica suposa \u201creviure\u201d la ind\u00fastria manufacturera en termes d’efici\u00e8ncia. Assegura que pa\u00efsos com la Xina ja estan apostant amb for\u00e7a per la incorporaci\u00f3 de robots humanoides a les seves f\u00e0briques<\/strong> , amb objectius molt ambiciosos: per al 2030, preveuen que aquests representin almenys el 5% de la seva for\u00e7a laboral<\/strong> . Europa necessita fixar objectius clars i actuar de manera coordinada (a trav\u00e9s d’inversi\u00f3 p\u00fablica-privada i acords estrat\u00e8gics) si vol liderar aquest sector emergent. <\/p>

Per aconseguir tot aix\u00f2 \u00e9s imprescindible formar i reciclar el talent. La presidenta d’ACEA va subratllar la urg\u00e8ncia de l’upskilling i el reskilling<\/strong> de la for\u00e7a laboral, de manera que els treballadors europeus puguin assumir tasques digitals i d’R+D avan\u00e7ades. Els ponents van coincidir que no n’hi ha prou amb atreure empreses, tamb\u00e9 cal assegurar-se que hi hagi capital hum\u00e0 capacitat, cosa que implica refor\u00e7ar l’educaci\u00f3 STEM amb esperit emprenedor (per exemple, integrant formaci\u00f3 emprenedora en tota mena de carreres universit\u00e0ries) <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Transici\u00f3 verda i ind\u00fastries netes<\/strong><\/p>

La lluita contra el canvi clim\u00e0tic va ser transversal a totes les sessions. Els participants van insistir a accelerar la descarbonitzaci\u00f3 industrial<\/strong> sense sacrificar competitivitat. La UE ha fixat la neutralitat clim\u00e0tica, per\u00f2 aix\u00f2 exigeix \u200b\u200bcrear mercats madurs per a tecnologies netes. Com va assenyalar S\u00e9journ\u00e9, el seu objectiu \u00e9s accelerar lleis que consolidin la UE com un l\u00edder en clean tech<\/em> i donin suport a la inversi\u00f3 en R+D verda. <\/p>

Tot i aix\u00f2, es va advertir que els elevats costos energ\u00e8tics, elevats impostos verds i l’excessiva burocr\u00e0cia poden penalitzar les ind\u00fastries intensives en energia<\/strong> , com la sider\u00fargia o el sector qu\u00edmic. El president de PGE, principal el\u00e8ctrica de Pol\u00f2nia, va alertar que en alguns pa\u00efsos de la UE la c\u00e0rrega fiscal sobre el sector el\u00e8ctric pot assolir els 5.000 milions d’euros anuals<\/strong> . Aquesta pressi\u00f3 fiscal, \u00fanica en la seva forma i magnitud en el context global, est\u00e0 portant moltes empreses a relocalitzar la seva producci\u00f3 a pa\u00efsos on l’energia \u00e9s m\u00e9s assequible<\/strong> i les c\u00e0rregues reguladores s\u00f3n menors. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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En les paraules: \u201cSi no fem m\u00e9s competitiva l’economia europea en producci\u00f3, estarem perduts perqu\u00e8 no tindrem b\u00e9ns per comerciar\u201d. En l\u00ednia amb aix\u00f2, es va demanar un punt mitj\u00e0 pragm\u00e0tic<\/strong> : impulsar descarbonitzaci\u00f3, per\u00f2 calibrant les regulacions per no ofegar la producci\u00f3 industrial. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mercats, inversors i emprenedoria<\/strong><\/p>

Un altre eix central va ser com convertir el Mercat \u00danic Europeu en pol d’inversi\u00f3 i emprenedoria<\/strong> . Diversos ponents van afirmar que Europa necessita crear nous mercats<\/strong> en lloc de perseguir els ja saturats. Gran part de la innovaci\u00f3 prov\u00e9 avui de mercats emergents on l’EU ha d’apostar. En aquest sentit, es va parlar de fomentar sectors on Europa ja t\u00e9 avantatges, com la log\u00edstica mar\u00edtima, en qu\u00e8 cinc de les empreses globals m\u00e9s grans s\u00f3n europees. <\/p>

Per la seva banda, la Comissi\u00f3 Europea va avan\u00e7ar la seva intenci\u00f3 de presentar aviat una nova estrat\u00e8gia del Mercat \u00danic que abordar\u00e0 la simplificaci\u00f3 administrativa, eliminar\u00e0 barreres regulat\u00f2ries i refor\u00e7ar\u00e0 el finan\u00e7ament<\/strong> (especialment per a pimes i ETIs (Empreses de Mida Interm\u00e8dia). En les sessions es va<\/strong> comentar la vig\u00e8ncia dels informes Draghi i Letta \u00e0gils i alineades amb la realitat empresarial. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Simplificaci\u00f3 del mercat \u00fanic<\/strong><\/p>

Diversos panells van insistir que el mercat \u00fanic europeu<\/strong> encara no est\u00e0 plenament implementat a la pr\u00e0ctica<\/strong> . Es va al\u00b7ludir a obstacles concrets: per exemple, difer\u00e8ncies entre etiquetats o normes d’envasament entre pa\u00efsos o tr\u00e0mits duaners interns. Aix\u00f2 complica l’activitat de cadenes de valor paneuropees i encareix els costos de producci\u00f3. <\/p>

En s\u00edntesi, es va reclamar als governs ia la UE una coher\u00e8ncia normativa m\u00e9s gran.<\/strong> En general, es va demanar a l’executiu comunitari implementar completament els principis de lliure circulaci\u00f3 i coordinar els ministeris nacionals perqu\u00e8 les empreses no hagin de negociar centenars d’excepcions diferents a cada frontera regional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ind\u00fastria de defensa i seguretat<\/strong><\/p>

Durant la jornada tamb\u00e9 es va abordar la q\u00fcesti\u00f3 de la defensa europea en el context de la guerra a Ucra\u00efna. El comissari Andrius Kubilius va utilitzar una met\u00e0fora per descriure la situaci\u00f3: \u201cEuropa afronta una tempesta perfecta en mat\u00e8ria de seguretat\u201d.<\/strong> Va subratllar que R\u00fassia mant\u00e9 la seva ofensiva a Ucra\u00efna, mentre que les vies diplom\u00e0tiques encara no aconsegueixen resultats significatius, i va assenyalar possibles canvis en el nivell de comprom\u00eds militar dels Estats Units. El missatge principal va ser la necessitat que Europa es prepari davant d’un entorn geopol\u00edtic m\u00e9s incert, refor\u00e7ant-ne les capacitats de defensa i augmentant la inversi\u00f3 estrat\u00e8gica en aquest \u00e0mbit.<\/strong> <\/p>

De fet, Kubilius va recordar que l’ informe Draghi<\/strong> conclou que \u201cels sectors de defensa i espai s\u00f3n uns dels m\u00e9s determinants per a economies altament competitives\u201d. En aquest sentit, refor\u00e7ar la nostra ind\u00fastria de defensa tamb\u00e9 serveix per dinamitzar la ind\u00fastria civil: equips militars, municions, drons i tecnologies duals s\u00f3n mercats en auge. Es va anunciar el programa europeu Rearm EU<\/em> , amb milers de milions dedicats a modernitzaci\u00f3 militar, i el desenvolupament de projectes d’inter\u00e8s com\u00fa per impulsar-la. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unitat i urgenica<\/strong><\/p>

En conjunt, els Industry Days van deixar la sensaci\u00f3 d’ unitat i urg\u00e8ncia<\/strong> . Diversos ponents van destacar que, davant del repte existencial actual, l’\u00fanica via \u00e9s \u201cWE\u201d. Les jornades van deixar clar que la reindustrialitzaci\u00f3 europea<\/strong> ha d’anar acompanyada d’una profunda modernitzaci\u00f3 del marc politicoecon\u00f2mic<\/strong> . Europa parteix d’una base s\u00f2lida, per\u00f2 s’enfronta a una compet\u00e8ncia ferotge; tot i aix\u00ed, les solucions estan identificades. El repte \u00e9s enorme, per\u00f2 hi ha consens en dues paraules \u201ctreballar junts\u201d<\/strong> . <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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