{"id":6402,"date":"2021-02-25T10:06:27","date_gmt":"2021-02-25T10:06:27","guid":{"rendered":"https:\/\/wecreatedesign.co\/dev\/WP\/amec\/?p=4665"},"modified":"2021-02-25T10:06:27","modified_gmt":"2021-02-25T10:06:27","slug":"lestrategia-digital-de-la-industria-guanya-maxima-rellevancia-despres-de-la-covid-19","status":"publish","type":"post","link":"https:\/\/amec.es\/ca\/actualitat\/lestrategia-digital-de-la-industria-guanya-maxima-rellevancia-despres-de-la-covid-19\/","title":{"rendered":"L&#8217;estrat\u00e8gia digital de la ind\u00fastria guanya m\u00e0xima rellev\u00e0ncia despr\u00e9s de la Covid-19"},"content":{"rendered":"<div class=\"amplada-pagina descripcion\">\n<p><a href=\"https:\/\/www.amec.es\/es\/pl102\/agenda\/id99\/ciclo-de-marketing-digital-en-la-empresa-industrial.htm\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/wecreatedesign.co\/dev\/WP\/amec\/wp-content\/uploads\/2023\/03\/ciclo-marketing-digital-2-redim-w500-h250.png\" alt=\"ciclo marketing digital.png\" width=\"500\" height=\"250\" \/><\/a>La pand\u00e8mia, que ha comportat l&#8217;anul\u00b7laci\u00f3 de fires i les dificultats per viatjar i contactar de forma directa amb els clients, han donat la m\u00e0xima rellev\u00e0ncia al m\u00e0rqueting digital i a les formacions que\u00a0<em><strong>amec<\/strong><\/em>\u00a0est\u00e0 desenvolupant perqu\u00e8 les empreses industrials generin noves oportunitats de negoci.<\/p>\n<p>&nbsp;<\/p>\n<p>Aix\u00ed ho ha posat de manifest una vegada m\u00e9s el gran \u00e8xit de l&#8217;\u00faltima convocat\u00f2ria, dedicada a com treure el m\u00e0xim profit a LinkedIn com a eina comercial. Durant dos dies, els participants han pogut con\u00e8ixer les grans possibilitats que brinda aquesta xarxa professional, que permet arribar als contactes que m\u00e9s interessen. Com localitzar-los, contactar-i entaular una relaci\u00f3 comercial profitosa ha estat objecte d&#8217;unes sessions molt pr\u00e0ctiques, en les quals ha destacat la gran participaci\u00f3 i inter\u00e8s dels assistents. A causa de la gran demanda i a les places limitades d&#8217;aquesta formaci\u00f3,\u00a0<em><strong>amec<\/strong><\/em>\u00a0tornar\u00e0 a repetir-la en breu (estigueu atents a la programaci\u00f3 de l&#8217;agenda).<\/p>\n<p>&nbsp;<\/p>\n<p>Aquestes formacions estan especialment dirigides a les empreses industrials, amb eines i consells espec\u00edfics perqu\u00e8 elaborin les seves estrat\u00e8gies i els posin en pr\u00e0ctica per obtenir els millors resultats. La formaci\u00f3 d&#8217;<em><strong>amec<\/strong>\u00a0<\/em>en M\u00e0rqueting digital especialitzat en la ind\u00fastria continua ara amb el Cicle de M\u00e0rqueting Digital, que integra quatre m\u00f2duls que aprofundeixen en les eines imprescindibles que han de trobar-se en l&#8217;estrat\u00e8gia de m\u00e0rqueting digital de l&#8217;empresa industrial. Cadascun dels m\u00f2duls pot cursar de forma independent, segons les necessitats de cada empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>El primer tracta el posicionament org\u00e0nic en cercadors per a empreses industrials. Les empreses participants podran desenvolupar un pla d&#8217;acci\u00f3 pas a pas per optimitzar el seu posicionament org\u00e0nic als cercadors i aix\u00ed aconseguir que els trobin potencials clients que busquen els seus productes o serveis en diferents llocs de l&#8217;m\u00f3n. El segon m\u00f2dul mostrar\u00e0 com fer campanyes rendibles a Google Ads perqu\u00e8 els clients potencials les vegin i es generin oportunitats de negoci. El tercer cicle tractar\u00e0 sobre com integrar les xarxes socials en l&#8217;estrat\u00e8gia de M\u00e0rqueting i comercial de l&#8217;empresa industrial, amb un marc metodol\u00f2gic que permeti definir uns objectius mesurables alineats. Es mostrar\u00e0 com crear un pla d&#8217;acci\u00f3 efectiu en les xarxes socials m\u00e9s proclius per al sector industrial i com les noves plataformes publicit\u00e0ries de Twitter poden contribuir a generar m\u00e9s oportunitats.<\/p>\n<p>&nbsp;<\/p>\n<p>Finalment, mesurar el resultat de les accions \u00e9s imprescindible per millorar-les i augmentar el retorn de la inversi\u00f3. Per aix\u00f2 es dedica l&#8217;\u00faltim m\u00f2dul a una formaci\u00f3 sobre Google Analytics, dirigit a con\u00e8ixer com trobar, interpretar i personalitzar a Google Analytics aquelles m\u00e8triques m\u00e9s rellevants per a les empreses industrials. En aquestes sessions es treballar\u00e0 amb un compte real per veure com prendre decisions fonamentades i optimitzar el rendiment de el pla de m\u00e0rqueting digital.<\/p>\n<p>&nbsp;<\/p>\n<p>Els participants destaquen d&#8217;aquesta formaci\u00f3 que es treballa i es posa com a exemples els casos de les seves pr\u00f2pies empreses, el que permet veure errors i encerts propis i d&#8217;altres empreses industrials.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.amec.es\/es\/pl102\/agenda\/id99\/ciclo-de-marketing-digital-en-la-empresa-industrial.htm\" target=\"_blank\" rel=\"noopener\">M\u00e9s informaci\u00f3 i inscripcions.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La pand\u00e8mia, que ha comportat l&#8217;anul\u00b7laci\u00f3 de fires i les dificultats per viatjar i contactar de forma directa amb els clients, han donat la m\u00e0xima rellev\u00e0ncia al m\u00e0rqueting digital i a les formacions que\u00a0amec\u00a0est\u00e0 desenvolupant perqu\u00e8 les empreses industrials generin noves oportunitats de negoci. &nbsp; Aix\u00ed ho ha posat de manifest una vegada m\u00e9s el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;estrat\u00e8gia digital de la ind\u00fastria guanya m\u00e0xima rellev\u00e0ncia despr\u00e9s de la Covid-19 | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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