Webinar

How to promote products in international markets with AI

Why you can't miss it

The LLMs (Large Language Models) of AI have revolutionized content creation and international digital marketing strategies, greatly facilitating the development of actions adapted to international markets.

These tools allow you to generate ads, images, videos, texts and multilingual strategies with great precision and efficiency, becoming essential allies for companies wishing to promote their products globally.

However, the use of these technologies also presents challenges, such as the need to adjust content to the cultural, language and consumption particularities of each target market.

This seminar will establish a practical methodology to design and execute omnichannel international promotion actions with the help of Artificial Intelligence tools.

To whom it is addressed:

  • Export Manager
  • Manager Area
  • International Marketing Manager
  • Professionals looking to expand into international markets interested in applying artificial intelligence in digital marketing actions.

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Content of the sessions:

ANALYSIS, STRATEGY AND IMPLEMENTATION

  • Competitive analysis methodology, of the company, sector and client using AI LLM’s such as GPT or Perplexity, to identify trends and competition.
  • Determination of the entry strategy for digital channels and application in the web support. Use of AI tools for landings page generation, such as GetResponse.

INTERNATIONAL MARKETING ACTIONS

  • Overview of international omnichannel (on/off) marketing actions.
  • Planning of off-line international marketing strategies, such as participation in trade fairs or events, using AI tools in the process.
  • Determination of international organic positioning strategies (SEO) and search engine optimization (SEM) campaigns, discovering IA tools for content and ad generation.
  • Strategy of SMM actions at international level. AI tools for planning images, voice, videos that accompany the creativity of actions in social networks, such as Canva, DALL-E, Invideo.

Dynamics:

– Presentation of the content with examples, case studies, and interaction with the attendee.

– The case method will be used in real practical applications.

Speaker

photo sergio mestre

Sergio Mestre

He currently directs REEXPORTA LEVANTE, and performs specific tasks on the creation of online strategies for exporting companies. Certified Consultant for teaching services by EOI, and ICEX Next, Consultant of the Expornet Program - International Digital Marketing Tutoring IVACE International and qualified member Google Ads. He teaches courses and training seminars on foreign trade and internationalization and internet.

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