Webinar

AI without brilli-brilli: key concepts and real-world applications

Why not miss it?

1. It will help you separate reality from media noise
Artificial intelligence is often presented as a universal solution, but it is not always so. In this session you will understand, with a rigorous and accessible approach, what AI can really do, what its limits are and in which cases it does not provide value. This is critical to avoid unnecessary investments or decisions based on unrealistic expectations.

2. You will learn how to make sound technology decisions
Before starting an AI project, an SME must evaluate factors such as available data, costs, organizational impact and expected return. The session provides a clear framework for analyzing these aspects and deciding when AI is the right tool… and when it is not.

3. You will learn about real use cases applicable to the business environment
Beyond theory, concrete examples of AI applications in companies will be addressed, with a special focus on practical and realistic uses. This allows the identification of tangible opportunities aligned with real business needs.

In short, it is an essential talk for people who make decisions in SMEs and want to do so on a sound basis, understanding the technology before adopting it and avoiding getting carried away by fads or exaggerated promises.

Sign up!

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Speaker

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Carlos Gomara

Specialist in Digital Transformation and Technological Trends. He currently works in the Business Strategy Department of ACCIÓ as an expert in Technology and Digital Transformation in small and medium-sized companies. "My motivation. My objective. I explain technology and its use cases to professionals who are not technology experts. To teach something in a simple but accurate way, you must first understand it in depth. Demystifying technology is key to drive its adoption."

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© 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona

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