Consumers’ research and decision-making habits are evolving towards artificial intelligence environments such as ChatGPT, Gemini or Copilot, which act as prescribers of products and services.
This new paradigm implies a change in the way companies have to work their digital presence. It is no longer just a matter of positioning themselves to the search engines, but of developing a relevant option within the responses generated by AI.
This session offers a clear and applied vision of GEO (Generative Engine Optimization) and provides practical tools for local businesses to adapt to this new environment and improve their digital visibility.
