On-site session

Positioning in artificial intelligence (GEO): how to appear on ChatGPT and other recommender systems

Why you can't miss it

Consumers’ research and decision-making habits are evolving towards artificial intelligence environments such as ChatGPT, Gemini or Copilot, which act as prescribers of products and services.

This new paradigm implies a change in the way companies have to work their digital presence. It is no longer just a matter of positioning themselves to the search engines, but of developing a relevant option within the responses generated by AI.

This session offers a clear and applied vision of GEO (Generative Engine Optimization) and provides practical tools for local businesses to adapt to this new environment and improve their digital visibility.

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Contents of the session

  • What is GEO and what impact does it have on business?
    • Evolution of the fence motors to generative systems
    • Implications for digital visibility
  • Is SEO useful? Differences
    • Relationship between SEO and GEO
    • Elements that remain in force
    • New positioning factors
  • AIs to be taken into account and peculiarities
    • Main platforms (ChatGPT, Gemini, Copilot, etc.)
    • Differences in function and fonts
    • Contexts of use
  • AI selection criteria: how do you choose who to recommend?
    • How to write for AI: contents and web architecture
      • Good practices in drafting and structure
      • Optimization of contingents for AI
    • Authority and entity: how to transmit expertise
      • Construction of digital authority
      • Signs of expertise and credibility
    • Entities: context and positioning
      • Importance of the territorial and sectorial context
      • Digital relations and mentions
    • Riquesa de format
      • Contingent types
      • Impact of format on visibility
  • Measuring the impact
    • Key indicators
    • Follow-up and evaluation
  • Practical advice and sectorial applications
    • Adaptation by sector
    • Priority actions

Ponent

Oriol Sarda

Oriol Sardà

He helps local businesses to gain visibility and clients through digital marketing. Specialized in content, SEO and positioning in tools such as ChatGPT, he works from a practical perspective and adapted to the reality of small businesses.

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© 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona

T. (+34) 934 150 422

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