{"id":49290,"date":"2026-02-18T12:21:59","date_gmt":"2026-02-18T11:21:59","guid":{"rendered":"https:\/\/amec.es\/acelera-pyme-office\/oap-lead-generation-in-a-b2b-environment\/"},"modified":"2026-03-24T18:36:48","modified_gmt":"2026-03-24T17:36:48","slug":"oap-lead-generation-in-a-b2b-environment","status":"publish","type":"page","link":"https:\/\/amec.es\/en\/acelera-pyme-office\/oap-lead-generation-in-a-b2b-environment\/","title":{"rendered":"OAP &#8211; Lead Generation in a B2B environment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"49290\" class=\"elementor elementor-49290 elementor-49288\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2053f e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"4f2053f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00e3b18 elementor-widget elementor-widget-image\" data-id=\"00e3b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amec.es\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"192\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png\" class=\"attachment-large size-large wp-image-39234\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png 1024w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-300x72.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-768x185.png 768w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1536x370.png 1536w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-2048x493.png 2048w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-600x144.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4934795 e-flex e-con-boxed e-con e-parent\" data-id=\"4934795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_mobile&quot;:0,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe7cba elementor-widget elementor-widget-image\" data-id=\"8fe7cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"371\" height=\"44\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Logo-feder.png\" class=\"attachment-large size-large wp-image-46919\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Logo-feder.png 371w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Logo-feder-300x36.png 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2702f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ca2702f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amec.es\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"192\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png\" class=\"attachment-large size-large wp-image-39234\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png 1024w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-300x72.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-768x185.png 768w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-1536x370.png 1536w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-2048x493.png 2048w, https:\/\/amec.es\/wp-content\/uploads\/2025\/07\/Logo_Positive_Industry_2022_negatiu_horitzontal-600x144.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ae6514 e-flex e-con-boxed e-con e-parent\" data-id=\"9ae6514\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fee2296 e-con-full e-flex e-con e-child\" data-id=\"fee2296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ab3d7d e-con-full e-flex e-con e-child\" data-id=\"7ab3d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a17addc elementor-widget elementor-widget-image\" data-id=\"a17addc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"209\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec.png\" class=\"attachment-large size-large wp-image-46921\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec.png 1000w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec-300x78.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec-768x200.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441731b elementor-widget elementor-widget-spacer\" data-id=\"441731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b49a8 elementor-widget elementor-widget-heading\" data-id=\"62b49a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Webinar and hands-on workshop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200afff elementor-widget elementor-widget-heading\" data-id=\"200afff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Leads acquisition in a B2B environment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da82f77 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"da82f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">June 2 and 9, 2026 - From 9:00 a.m. to 12:00 p.m.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Online sessions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-money-bill-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Free<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879b3fe e-con-full e-flex e-con e-child\" data-id=\"879b3fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bba383 elementor-widget elementor-widget-image\" data-id=\"3bba383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"768\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Ilustracio-I-acelerapyme.png\" class=\"attachment-large size-large wp-image-46923\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Ilustracio-I-acelerapyme.png 795w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Ilustracio-I-acelerapyme-300x290.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Ilustracio-I-acelerapyme-768x742.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc65478 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"cc65478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.amec.es\/oficina-acelera-pyme\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Check the rest of Acelera Pyme activities.\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-double-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.amec.es\/oficina-acelera-pyme\/\" >\n\t\t\t\t\t\t\tCheck the rest of Acelera Pyme activities.\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c2b9a e-flex e-con-boxed e-con e-parent\" data-id=\"54c2b9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6d325 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6a6d325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#formulario\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d649d elementor-widget elementor-widget-image\" data-id=\"91d649d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"58\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior.png\" class=\"attachment-large size-large wp-image-46922\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior.png 1000w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior-300x22.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior-768x55.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-250aa52 elementor-section-stretched elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"250aa52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7722d73\" data-id=\"7722d73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf2bf5 elementor-widget elementor-widget-heading\" data-id=\"dcf2bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You can't miss these workshops if you want to...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc040c elementor-widget elementor-widget-text-editor\" data-id=\"1fc040c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc040c elementor-widget elementor-widget-text-editor\" data-id=\"1fc040c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>Know the <strong>basics of lead generation<\/strong> in a B2B environment.<\/li><li>Review examples of <strong>structuring lead generation processes<\/strong> in different phases.<\/li><li><strong>Explore lead classification and management criteria<\/strong> from MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads).<\/li><li><strong>Implement lead scoring strategies<\/strong> to prioritize commercial opportunities.<\/li><li><strong>Know and use<\/strong> CRM and<strong> automation<\/strong> <strong>tools<\/strong> to manage lead flow.<\/li><li>Work on <strong>practical examples using tools such as LinkedIn, Seamless and Zoho CRM.<\/strong><\/li><li>Establish <strong>efficient collaboration between<\/strong> sales, commercial, export and marketing <strong>teams<\/strong>.<\/li><\/ul><h3> <\/h3><h3><strong>Addressed to:<\/strong><\/h3><ul><li>Sales, commercial and export departments: Professionals interested in optimizing the process of capturing and managing leads to increase commercial opportunities.<\/li><li>Marketing departments: Specialists seeking to align their efforts with sales objectives and improve the quality of leads generated.<\/li><li>Knowledge level: Recommended for profiles with experience in commercial or digital environments.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb399f8 elementor-widget elementor-widget-spacer\" data-id=\"cb399f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa56883\" data-id=\"fa56883\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53ccdc9 elementor-widget elementor-widget-menu-anchor\" data-id=\"53ccdc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b392b elementor-widget elementor-widget-heading\" data-id=\"f6b392b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign up!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58205c2 legales-blanco elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"58205c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"OAP - Lead Generation in a B2B Environment\" aria-label=\"OAP - Lead Generation in a B2B Environment\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"49290\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"58205c2\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"amec Positive Industry\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name * Name * Name * Name * Name * Name * Name * Name * Name * Name * Name * Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_bfb214a elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_bfb214a]\" id=\"form-field-field_bfb214a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name * Last name * Last name * Last name * Last name * Last name * Last name * Last name * Last name *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_723610b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_723610b]\" id=\"form-field-field_723610b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_cbdc095 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_cbdc095]\" id=\"form-field-field_cbdc095\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your e-mail address *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_71f88b7 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_71f88b7]\" id=\"form-field-field_71f88b7\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company * Company * Company * Company * Company * Company * Company * Company * Company * Company * Company * Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_55e6365 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_55e6365]\" id=\"form-field-field_55e6365\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"TAX ID*.\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_09ff446 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_09ff446]\" id=\"form-field-field_09ff446\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telephone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_313e3ef elementor-col-100\">\n\t\t\t\t\tIn accordance with the Organic Law 3\/2018, of December 5, on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), the personal data collected in this form will be processed by AMEC in order to contact you and provide a response to the queries raised through this form. The legal basis for the processing of your data is your consent, the development of pre-contractual or contractual measures, compliance with legal obligations and \/ or the legitimate interest of AMEC.  The rights of access, deletion, rectification, opposition, portability or limitation may be exercised by sending an e-mail to amec@amec.es. In any case, the interested parties have the right to file a complaint with the corresponding Data Protection Authority. The personal data provided will be kept for the legally or contractually foreseen period, or as long as the consent of the interested party is maintained. The data collected will not be transferred, except by legal obligation or transfers authorized by law. Please, communicate immediately to amec@amec.es any change or modification that occurs in relation to the data you have provided us, so that these respond truthfully to your personal situation at all times.    \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_f528760 elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"I accept the &lt;a href=&quot;https:\/\/www.amec.es\/politica-de-privacidad\/&quot;&gt;Privacy Policy&lt;\/a&gt; *.\" id=\"form-field-field_f528760-0\" name=\"form_fields[field_f528760]\"> <label for=\"form-field-field_f528760-0\">I accept the <a href=\"https:\/\/www.amec.es\/politica-de-privacidad\/\">Privacy Policy<\/a> *.<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_a05b9ee elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"I agree to receive informative \/ commercial communications from amec\" id=\"form-field-field_a05b9ee-0\" name=\"form_fields[field_a05b9ee]\"> <label for=\"form-field-field_a05b9ee-0\">I agree to receive informative \/ commercial communications from amec<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm in!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33259f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33259f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02aa937\" data-id=\"02aa937\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12584c elementor-widget elementor-widget-text-editor\" data-id=\"c12584c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Program:<\/h3><p><strong>Webinar 1: Designing a Lead Generation Plan<\/strong><\/p><ul><li><strong>Introduction to B2B lead generation<\/strong><ul><li>Differences between B2B and B2C in lead generation.<\/li><li>The B2B buying cycle and its impact on the acquisition strategy.<\/li><\/ul><\/li><li><strong>Design of a lead generation plan<\/strong><ul><li>Definition of SMART objectives for lead generation.<\/li><li>The phases of the plan: attraction, conversion, qualification and closing.<\/li><li>Core strategies: content marketing, events, social media and more.<\/li><\/ul><\/li><li><strong>From MQL to SQL: Classification and key steps<\/strong><ul><li>What is an MQL and a SQL: differences and characteristics.<\/li><li>Transition from MQL to SQL: how to ease the process.<\/li><li>Introduction to lead scoring: basic criteria.<\/li><\/ul><\/li><li><strong>Hands-on Workshop: Introduction to LinkedIn and Seamless<\/strong><ul><li style=\"list-style-type: none;\"><ul><li>How to find quality leads on LinkedIn, marketplaces and search engines<\/li><li>Use of Seamless or similar tools to enrich contact information.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong> <\/strong><\/p><p><strong>Webinar 2: Tools and Automation in Lead Generation<\/strong><\/p><ul><li><strong>Automation and CRM tools<\/strong><ul><li>Introduction to the use of Zoho CRM and similar tools.<\/li><li>Process automation: how to optimize the workflow.<\/li><li>Creation of sales pipelines and lead tracking.<\/li><\/ul><\/li><li><strong>Lead scoring: Prioritizing business opportunities<\/strong><ul><li>Advanced criteria for lead scoring.<\/li><li>Use of tools to implement lead scoring.<\/li><\/ul><\/li><li><strong>Practice: Configuration of a workflow<\/strong><ul><li>Creating a pipeline in Zoho CRM.<\/li><li>Automation of lead tracking in CRM.<\/li><\/ul><\/li><li><strong>Practical workshop<\/strong><ul><li>Design a mini lead generation plan for a real case.<\/li><li>Use LinkedIn, Seamless and Zoho CRM in the process.<\/li><li>Presentation and discussion of the strategies designed.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff451f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff451f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549f2c1\" data-id=\"549f2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef89f5 elementor-widget elementor-widget-heading\" data-id=\"0ef89f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Speaker<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29cad4 elementor-widget elementor-widget-spacer\" data-id=\"f29cad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bf7a8 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"69bf7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/amec.es\/wp-content\/uploads\/elementor\/thumbs\/Xavier-Rivera-qx05opz2slyg1sjznmh0gwk2m8fih6eph630kldmko.jpg\" title=\"Xavier-Rivera\" alt=\"Xavier-Rivera\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Xavier Rivera<\/h3><p class=\"elementor-image-box-description\">Director of i-Marketing Consulting - Consultant, executive and trainer on Digital Marketing in most of its areas. Independent or in collaboration with communication, marketing and Internet agencies. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d8967 elementor-widget elementor-widget-spacer\" data-id=\"35d8967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113db88 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"113db88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#formulario\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd61720 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"fd61720\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-93fc772\" data-id=\"93fc772\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-455e505 elementor-widget elementor-widget-image\" data-id=\"455e505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"192\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png\" class=\"attachment-large size-large wp-image-46926\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png 1024w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-600x144.png 600w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-300x72.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-768x185.png 768w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1536x370.png 1536w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-2048x493.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eaee92a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaee92a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d637982\" data-id=\"d637982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8501ed9 elementor-widget elementor-widget-text-editor\" data-id=\"8501ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f190237\" data-id=\"f190237\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5014c03 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5014c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/politica-de-privacidad\/\">Privacy Policy<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fe83b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"46fe83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/aviso-legal\/\">Legal 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(+34) 934 150 422  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-917fac8 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"917fac8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60ddff8 elementor-widget elementor-widget-image\" data-id=\"60ddff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amec.es\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"192\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png\" class=\"attachment-large size-large wp-image-46926\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1024x246.png 1024w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-600x144.png 600w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-300x72.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-768x185.png 768w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-1536x370.png 1536w, https:\/\/amec.es\/wp-content\/uploads\/2024\/09\/Logo_Positive_Industry_2022_negatiu_horitzontal-2048x493.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9acd6 elementor-widget elementor-widget-text-editor\" data-id=\"9d9acd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2025 amec | Gran Via de les Corts Catalanes 684, Pral. 08010 Barcelona <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea365c5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ea365c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/politica-de-privacidad\/\">Privacy Policy<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c161d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8c161d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/aviso-legal\/\">Legal Notice<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255114f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"255114f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/politica-de-cookies\/\">Cookie Policy<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c45bd elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"85c45bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.amec.es\/wp-content\/uploads\/2024\/01\/Sistema-interno-informacion-web-amec.pdf\">Internal information system<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6916250 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6916250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">T. (+34) 934 150 422  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee4581b e-flex e-con-boxed e-con e-parent\" data-id=\"ee4581b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9fdd2 elementor-widget elementor-widget-image\" data-id=\"4b9fdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"209\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec.png\" class=\"attachment-large size-large wp-image-46921\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec.png 1000w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec-300x78.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/logo-acelera-pyme-amec-768x200.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b6f3a elementor-widget elementor-widget-image\" data-id=\"80b6f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"58\" src=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior.png\" class=\"attachment-large size-large wp-image-46922\" alt=\"\" srcset=\"https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior.png 1000w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior-300x22.png 300w, https:\/\/amec.es\/wp-content\/uploads\/2026\/01\/Banner-logos-inferior-768x55.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Webinar and hands-on workshop Leads acquisition in a B2B environment June 2 and 9, 2026 &#8211; From 9:00 a.m. to 12:00 p.m. Online sessions Free Check the rest of Acelera Pyme activities. Sign up You can&#8217;t miss these workshops if you want to&#8230; Know the basics of lead generation in a B2B environment. Review examples [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":42861,"parent":46855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"inline_featured_image":false,"footnotes":""},"categories":[648],"tags":[],"class_list":["post-49290","page","type-page","status-publish","has-post-thumbnail","hentry","category-oap-actives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OAP - Lead Generation in a B2B environment | amec Positive Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amec.es\/oficina-acelera-pyme\/captacion-de-leads-en-un-entorno-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAP - Lead Generation in a B2B environment | amec Positive Industry\" \/>\n<meta property=\"og:description\" content=\"Webinar and hands-on workshop Leads acquisition in a B2B environment June 2 and 9, 2026 &#8211; From 9:00 a.m. to 12:00 p.m. Online sessions Free Check the rest of Acelera Pyme activities. 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